Europe E-Commerce Logistics Market Report 2023
The European e-commerce market has shown remarkable growth in recent years – a trend that is expected to continue in the near future. In 2022, 68% of EU consumers between the ages of 16 and 74 purchased or ordered products or services online in the 12 months preceding the survey, a 1% increase from 2021. With this in mind, let us delve deeper into the state of e-commerce and delivery performance of 6 European countries – Belgium, France, Germany, Norway, the Netherlands, and the United Kingdom – in this report.
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1) E-Commerce Landscape in Europe
2023 is the year when many advanced economies are facing what one would call as an "economic tipping point". Global consumer confidence has taken a huge blow due to the confluence of soaring inflation, escalating geopolitical tensions, and rapidly rising interest rates. Households worldwide are experiencing a severe strain on personal finances, and are being forced to make widespread cutbacks across all areas of their spending.
2) Collection Points Usage in Europe
The pandemic-induced e-commerce boom, coupled with the ever-changing expectations of modern customers, has prompted several European retailers to explore unconventional delivery methods for fulfilling their e-commerce orders. According to Last Mile Experts, there are more than 336,000 PickUp and DropOff (PUDO) locations available throughout Europe, of which 43,000 are automated parcel machines (APMs). Research also shows that there has been a 40% growth in PUDO points in the European Union and the United Kingdom since mid-2019.
3) Issues in Delivery Performance
Delivery issues typically fall into two categories: on the recipient's side (e.g. not being present to receive the package) or on the carrier's side (e.g. not providing timely notifications about the package's whereabouts). In 2022, carrier-related factors were responsible for 80% of the delivery issues in Norway, 57% in the Netherlands, 37% in Germany, 30% in France, 28% in the United Kingdom, and 12% in Belgium.
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