Zalando to Launch ChatGPT-Powered Fashion Assistant in Austria, Germany, Ireland and the UK

Apr 25, 2023

(Image Source: Marco Verch/ Flickr)

Zalando, a leading European online platform for fashion and lifestyle, is planning to launch the beta version of an AI fashion assistant, powered by ChatGPT of OpenAI. The new feature is expected to bring a better shopping experience for Zalando’s users. 

With advanced generative AI and one of the most comprehensive assortments in the market, the new shopping assistant will support customers to find the perfect item at Zalando in a shorter time. Shoppers no longer have to manually navigate through the site to find what they need as the navigation will be conducted through words or fashion terms, which makes the process more straightforward and natural. 

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Zalando’s fashion assistant is able to analyze the terms and input to identify which type of clothes is matched the customers’ needs. It also allows users to keep adding input to refine the search results. Moving forward, the AI assistant can also take into account customers’ preferences by analyzing their past orders, and the brands they are following, to deliver a more personalized experience. 

The trial version of Zalando’s fashion assistant will be available for a limited group of customers by Spring in 2 languages: English and German. The service will be made available in Austria, Germany, Ireland, and the United Kingdom.

“At Zalando, our customers have always been at the center of everything we do. As a leader in fashion e-commerce in Europe for 15 years, we have consistently embraced new technologies to enhance our customers' shopping experience. We are excited to be experimenting with ChatGPT to help our valued customers discover even more fashion they will love”, said Tian Su, VP Personalization and Recommendation at Zalando.

Source: Zalando to launch a fashion assistant powered by ChatGPT

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