TechCrunch: Youtube Partners with Shopify to Boost Social Commerce Offerings
Youtube has announced its major collaboration with Shopify to allow merchants to sell through the video platform. This taps into the growing trend of content creators that are launching their own e-commerce stores. With the new social commerce features, eligible creators can now link their Shopify store to their YouTube channel.
Creators can now display their products across their channels and leverage Shopify’s real-time inventory syncing. This allows for onsite checkout so that viewers are able to complete their purchases without leaving the YouTube platform. Additionally, with the rising trend of live shopping, merchants can tag and pin products during live streams directly from the Live Control Room. They can also show a curated list of products on a product shelf below on-demand videos and add a store tab under their YouTube channel to feature their products.
Shopify's director of product, marketplaces and creators, Amir Kabbara, said the partnership with YouTube would help boost conversion rate and in turn the gross merchandise volume, a key success metric for the company.
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