Tech In Asia: Whatsapp Unveils New Social Commerce Tools

May 24, 2022

(Image Source: Hackernoon )

In line with its growing emphasis on social commerce, Meta has announced two major updates for its messaging app Whatsapp. In the past, businesses had to get a third-party provider’s help to create custom solutions on the Whatsapp Business Platform. With the newly launched Whatsapp Cloud API, companies can now access more advanced chat tools and manage chats on up to 10 devices.

Additionally, features like custom URL links and notifications will be made available to direct users to a business’ WhatsApp presence. “We have seen acceleration in the use of messaging between people and businesses. The pandemic certainly boosted that,” said Matt Idema, Vice President of Business Messaging at Meta.

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According to Idema, conversational commerce has proven to boost customer satisfaction, employee productivity, and ultimately sales for businesses. Following the implementation of a chatbot via the Whatsapp Business Platform, Indosat Ooredoo Hutchison observed that more than 90% of their customer inquiries are now resolved without live agents.

Source: WhatsApp unveils new business tools in social commerce push

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