Chain Storage Age: Walmart-Backed Ninjacart Expands Operations in the Middle East

Sep 22, 2022

(Image Source: Ninjacart)

Ninjacart is launching its "Ninja Global" platform after receiving a $145 million investment from Walmart and its Indian e-commerce affiliate Flipkart in December 2021. The goal of this product is to facilitate the growth and development of agri-export-import enterprises in the United Arab Emirates (UAE) and the other GCC nations (Bahrain, Saudi Arabia, Oman, Qatar, and Kuwait). The service will provide a venue for users to register their businesses and promote themselves to prospective clients and partners. It also ensures the credibility of all platform merchants.

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According to Ninjacart's Chief Operating Officer and Co-founder, "the scale of cross-border trade for agricultural commodities alone is over $2.5 trillion, and we estimate it to expand by at least 20%." By establishing Ninja Global in the UAE and the Gulf Cooperation Council (GCC), we hope to promote our vision of structuring the Agri ecosystem while also strengthening the export-import market for agricultural commodities between the GCC and India.

In July 2020, Walmart led a $1.2 billion financing round to acquire a 77% majority share of Indian e-commerce giant Flipkart, and in July 2021, Walmart participated in a $3.6 billion round of funding in Amazon's strongest competitor in India.

It was expected that Flipkart and Walmart's $145 million investment in December 2021 would aid Ninjacart in its mission to unite the millions of people involved in India's agricultural value chain.

In addition to expanding internationally, Ninjacart also hopes to build and host an agri-marketplace platform (AMP) that will help Indian farmers get a better price for their goods, improve the quality of food available to consumers, and boost the economic well-being of everyone involved in the agricultural supply chain.

Source:Walmart-supported Ninjacart expands into Middle East

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