Under Armour Announces the Launch of Its First Ever Loyalty Program
Under Armour, the renowned sports apparel brand has launched its very first loyalty program, aptly named UA Rewards. With a focus on strengthening the bond with its loyal customers, the program aims to provide them with enhanced value and exclusive benefits, as expressed by Under Armour's President and CEO, Stephanie Linnartz.
"We are thrilled to launch Under Armour's first ever loyalty program. Our consumers are incredibly engaged with our brand and UA Rewards will enable a deeper connection, delivering the value and benefits they've been craving," said Stephanie. "UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content."
UA Rewards commenced on July 31, 2023, and is open to all U.S.-based consumers aged 16 and above. Enrollment is entirely free and can be done through UA.com, the UA App, or UA MapMyRun. Once signed up, members have the opportunity to earn points through various activities:
Purchases: Members can accumulate 5 points for every dollar spent on UA.com, the UA App, or at Under Armour Brand House and Factory House stores.
Product Reviews: Leaving feedback on eligible products rewards members with additional points.
Birthday Extras: On their birthday month, members receive double points on their first purchase.
UA MapMyRun Challenges: Completing qualifying UA MapMyRun challenges earns members extra points. These points translate into a wide array of enticing benefits, including early access to new gear and exclusive events, as well as access to athlete videos and expert training tips from top UA athletes and experts.
To kickstart the program with a bang, Under Armour is offering two exceptional opportunities for early enrollees. Those who sign up for UA Rewards before August 2 will be automatically entered into a VIP experience with the legendary 4-time Champion, Stephen Curry*. The winner and a guest will enjoy an all-expenses-paid trip to meet Stephen Curry in person. Additionally, those who enroll by October 31, 2023, stand a chance to win free UA gear for an entire year, valued at $6,000.
The rollout of UA Rewards will extend to Under Armour retail stores later this year. To take advantage of the exclusive benefits and offers, customers can visit UA.com/rewards to sign up for UA Rewards and join the thriving Under Armour community.
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