TechCrunch: TikTok Further Invests in Social Commerce with Shopify Partnership

Oct 30, 2020

(Image Source: TikTok)

TikTok just announced a global partnership with the e-commerce platform Shopify. With this deal, Shopify’s million merchants can easily reach TikTok’s younger audience and drive sales. 

This partnership will allow Shopify merchants to manage their TikTok marketing campaigns directly from the Shopify dashboard.

“TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the U.S. alone,” said Satish Kanwar, Vice President of Product at Shopify, in a statement about the new partnership. “The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience,” Kanwar added.

This partnership isn’t the first that Shopify has done to increase the reach for its millions of merchants. They have also partnered with Walmart and Facebook to increase exposure for small businesses using their platform. 

For Tiktok, this partnership will strengthen its competitive position against other live stream shopping apps and social giant Facebook.  

“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok, in a statement. “As social commerce proliferates, retailers are recognizing that TikTok’s creative and highly engaged community sets it apart from other platforms. We’re constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally,” he said.

The new TikTok channel for Shopify merchants is already available in the US. TikTok plans to roll this out to other markets in 2021, such as Europe and Southeast Asia.

 Source: TikTok partners with Shopify on social commerce

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