Supply Chain Dive: Target Debuts Larger Store Format to Focus on E-Commerce Fulfillment
Target is opening a new, large-format store with an average area of 150,000 square feet, which is 20,000 square feet more than its previous stores. During the next few years, the retail giant will focus on rolling out these larger stores, with other-sized stores continuing to operate as usual.
In 2020, the retailer launched a 6000-square-foot store to get closer to campuses and neighborhoods. The small-format concept was first initiated to meet the demand of young consumers and consumers in urban areas, where real estate space is more limited. Meanwhile, the larger format will mark a new development focus for Target, as it features a more open layout as well as additional localized elements that will better support the growing demand for same-day omnichannel services such as Order Pickup and Drive Up.
“With our reimagined store design and larger store footprint that better supports our same-day services, we can give guests more of what they love while incorporating features that build on our commitment to sustainability, community and helping all families discover the joy of everyday life,” said Target's Chief Operating Officer John Mulligan.
According to the press release, the decision to switch store strategy follows years of research by the team. The new features will be added to over 200 existing stores in 2023. About 30 new stores in large format will also be put into operation soon next year.
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