Taobao and Tmall Record Impressive Growth During 11.11 Shopping Festival in 2023
The 15th annual 11.11 Shopping Festival, hosted by Taobao and Tmall Group, has concluded with positive outcomes. Throughout the entire campaign period, Taobao and Tmall achieved noteworthy year-on-year growth in Gross Merchandise Volume (GMV), order numbers, and the participation of merchants compared to the corresponding period last year.
“Taobao and Tmall's solid performance reflects the success of our user-first strategy, which is focused on competitive pricing, diverse content offerings, and AI-driven technologies that further optimized consumer and merchant experiences during the campaign,” said Trudy Dai, Chief Executive Officer of Taobao and Tmall Group. “Brand membership programs continued to play a pivotal role in this year's 11.11, highlighting our capabilities in supporting merchants to nurture sustainable, long-term consumer loyalty and business opportunities.”
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