TechCrunch: Social Commerce Startup Flip Secures $28 million in Series A

Sep 06, 2021

(Image source: Flip)

Flip – social commerce startup based in Los Angles. The company combined social media and e-commerce experience to create a platform where customers are also content creators, giving real reviews to boost shopping experience.

Flip focuses on beauty, health and wellness sectors, creating a holistic shopping process, mixing in user-generated reviews and live shopping shows for brands. The company provides back-end logistics and same-day shipping service. With every purchase generated from video content, users will get a commission. 

“It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” founder Agha shared.

The company just raised $28 million in Series A funding led by Streamlined Ventures, contributing to the total fund of $31.5 million. 

Before the launch, Flip has been working with multiple brands. They are now signing 20 contracts with new brands weekly, including big corporations like Unilever. By the end of this year, the company expects to get over 500 brands onboard. The next steps will be focusing on user growth. 

 “We focused on onboarding brands instead of pushing for growth, but now we expect to have a grand launch at the end of September where we start aggressively pushing growth.” Agha added.

Source: Flip bags $28M to turn beauty, wellness social commerce on its head

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here