TechCrunch: Snap Teams Up With Amazon for AR Shopping Experience
Snap has been investing heavily in Augmented Reality (AR) shopping, bringing attractive features and upgrades to retailers and brands. The investment just landed them a huge deal with giant retailer Amazon. Using the Virtual Try-on shopping experience that Snap has developed, Amazon offers Snap users the chance to try on different eyewear from brands through Snapchat Lens.
Eyewear brands that are joining this update include Maui Jim, Persol, Oakley, Ray-Ban and Costa Del Mar. Apart from virtual try-ons, Snap also offers retailers the ability to update product information and price in real time. Many brands across category include cosmetics, footwear, eyewear, and clothing have leveraged their AR Shopping Lenses. In 2021 alone, over 250 million users have engaged with these functions more than 5 billion times.
Amazon is also entitled to an exclusive Amazon Fashion tab on Snapchat. Users can browse eyewear items easily in their profile. We can expect Amazon to bring more diverse products to Snapchat for the AR experience in later months.
“With the combined innovation and technology between Snap and Amazon, we are unlocking exciting and fun new try-on experiences for hundreds of millions of Snapchatters. AR eyewear is just the first step in our partnership, and we can’t wait to continue our innovation together,” said Ben Schwerin, SVP of Partnerships at Snap.
This is not the first foray of Amazon into AR shopping. In June 2022, Amazon launched its own virtual try-on experience for shoes, available in the United States and Canada. Prior to this, Amazon had also experimented in areas like AR for furniture shopping and sillier things, like AR Stickers or AR features on its seasonal shipping boxes. It remains to be seen whether these AR applications will result in a higher conversion rate for Amazon.
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