SingPost Partners With Google...

SingPost Partners With Google Cloud to Streamline E-Commerce Logistics Operations

Dec 14, 2023
SingPost Partners With Google Cloud to Streamline E-Commerce Logistics Operations

(Image Source: SingPost)

In a significant development, Google Cloud and Singapore Post Limited (SingPost) have jointly announced a strategic collaboration aimed at expediting SingPost's digital transformation journey and propelling its next phase of sustainable growth. This multi-year collaboration is designed to equip SingPost employees with accessible AI-powered tools, fostering increased productivity, streamlined tasks, and seamless collaboration with external partners and customers.

SingPost's Group Chief Information Officer, Noel Singgih, emphasized the company's commitment to innovative technologies, citing its proactive stance in embracing data analytics and warehouse automation. Singgih also highlighted the success of international logistics, generating 86% of the Group's revenue, marking a key milestone in its transformation into a technology-driven logistics enterprise.

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The collaboration involves migrating all IT workloads hosted in SingPost's on-premises data centers to Google Cloud, creating a robust foundation for accelerated AI-driven innovation. This strategic move has not only resulted in substantial cost savings of 30% in IT operations but also allows SingPost to leverage Google Cloud's AI-optimized infrastructure for complex workloads, ensuring cost-efficiency, scalability, and sustainability.

Revolutionizing Logistics and Supply Chain Management with AI

As part of the AI Trailblazers initiative, SingPost has developed an AI solution prototype to streamline its eCommerce logistics operations. This solution eliminates manual entry of partner and supplier information from trade documents, liberating employees from administrative burdens and enabling them to focus on strategic decision-making.

Built using Google Cloud’s Vertex AI platform, foundation models, and Document AI, SingPost’s AI solution transforms unstructured data from trade documents into a searchable repository. It features a gen AI-powered chat interface that comprehends natural language queries, providing accurate and relevant information.

In collaboration with Google Cloud, SingPost aims to scale the use of its solution, optimizing supply chain orchestration and facilitating faster deliveries. SingPost is also exploring Vertex AI for additional use cases, including automating internal legal document reviews and enhancing customer care interactions.

Democratizing Gen AI Tools Across the Workforce

SingPost is replacing legacy productivity tools with Duet AI in Google Workspace, empowering employees to write, visualize, organize, and connect more meaningfully. Duet AI seamlessly embeds gen AI into cloud-native communication and collaboration applications, enhancing productivity across various teams.

Additionally, SingPost is deploying Duet AI in AppSheet to empower citizen developers and foster digital innovation. Integrated with Google Workspace, Duet AI in AppSheet enables the rapid creation of applications without writing code, addressing tasks such as frontline service management, inventory management, and delivery route optimization.

“By investing in AI development and collaborator platforms with built-in privacy, control, security, and compliance capabilities, SingPost is empowering every employee—regardless of their role or function—to identify and capitalize on new opportunities for work optimization," said Mark Micallef, Managing Director, Southeast Asia, Google Cloud. "We look forward to continuing to support SingPost’s deployment of enterprise-grade AI solutions, accelerating the company’s time-to-value and reinforcing its leadership in delivering innovative and trusted eCommerce logistics services at scale.”

Source: SingPost Advances Digital Innovation in Integrated Logistics with Generative AI from Google Cloud

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