Retail in Asia: RIMOWA Announces the Appointment of New Chairman and CEO

Jan 15, 2021

(Image Source: RIMOWA)

Hugues Bonnet-Masimbert has been appointed as the new Chairman and Chief Executive Officer of German luggage brand RIMOWA. 

A talented leader

Hugues Bonnet-Masimbert has been working for the LVMH Group for more than 25 years. He played the executive sales role within 4 Maisons: Loewe, Celine, Louis Vuitton, Berluti before working at RIMOWA in 2018. Hugues demonstrated himself as a business expert and contributed to amplifying RIMOWA’s e-commerce growth. Also, he proposed and conducted the repositioning process of the brand’s distribution network, along with redefining the business model.

In a statement, Hugues expressed that he feels “honored to take on the role of Chairman and CEO of the Maison”. As RIMOWA has successfully re-established the brand’s positioning within the travel business industry, Hugues strongly believes that the brand is ready for new opportunities for strategic growth and innovative achievement.

“Along with the brilliant and inspired teams, loyal and strong partners, exceptional customer value and service, we will continue to determinedly drive operational, production, and distribution efficiencies, keeping our German engineering heritage, innovation, creativity and craftsmanship at the heart of our DNA”, Hugues shared.

Ready to grow stronger than ever

After four years leading Rimowa’s acquisition, integration, and development departments, his successor Alexandre Arnault is now the Executive Vice President for Product and Communications at American luxury jewelry brand Tiffany & Co. He once held the non-executive Chairman position of RIMOWA. 

As per Alexandre, Hugues has dedicated his brilliant talent and enthusiasm to the profound transformation at RIMOWA for the past three years. Thus, under Hugues’ leadership, Alexandre has no doubt that RIMOWA will witness exponential growth.

“I want to extend my warmest gratitude to all the teams at RIMOWA for the past four years we have spent together. Thanks to their energy, commitment and talent, our Maison has undergone a profound transformation. The efforts made to elevate creativity, develop production resources and redefine the business model have strengthened RIMOWA’s leadership. At my side for the past three years, Hugues has been one of the primary artisans behind this success, and I am delighted to see him promoted to this new role. I know that under his leadership RIMOWA will pursue its ambitious growth itinerary and will come through the current period stronger than ever.”, Alexandre Arnault said.

Source: RIMOWA appoints new Chairman and CEO

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