Ajudaily: Pleats Mama to Convince Consumers With Commitment to Eco-Friendly Production

Sep 08, 2021

(Image source: Pleats Mama)

Pleats Mama is a South Korea-based eco-friendly fashion company founded in 2007 by CEO Wang Jong-mi. It is considered the pioneer of the eco-friendly fashion industry. All Pleats Mama’s products are made of recycled polyester fabric; reused 1.85 million waste  polyethylene terephthalate (PET) bottles. 

The brand attracted a significant number of young consumers who care about climate change and plastic pollution, especially after its hit product, the “Knit Pleats” bag. However, Pleats Mama were unable to avoid common challenges in the sector. 

The first stumbling block is greenwashing. As Wang stated, there is still a lack of systematic protection for eco-friendly products and valid certification. It is easy for businesses to deceive consumers and disguise themselves as environmentally friendly through marketing.  

“It’s regrettable to see the emergence of greenwashing cases. It is difficult for ordinary people to distinguish between real and fake eco-friendly products. We need to protect consumers by strengthening eco-friendly certification systematically.” Wang expressed. 

The high cost in production for recycling materials is also a common problem for organizations. Pleats Mama has made it their mission to offset the high pricing for recycling, and winning over consumers through its story and design. 

Pleats Mama is committed to the eco-friendly direction by introducing a virtuous cycle of value consumption: “Me-cycling”. Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality.

Wang targets double-digit growth this year and will make an effort to maintain growth momentum by introducing new premium products and expanding the product line.

Source: Eco-friendly fashion brand Pleats Mama hopes to win over consumers with ‘story and design’

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network
Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Business Wire: Convoy Strategically Expands Alliance with MercuryGate

Jul 01, 2022

TechCrunch: Pinterest Elects Google Exec, Bill Ready, as New CEO

Jun 30, 2022

Tech in Asia: Zomato Signs Acquisition Deal with Blinkit for $578M

Jun 29, 2022

Supply Chain Quarterly: Walmart Inducts High-Tech Tablets in Freight Trucks

Jun 28, 2022

State of E-Commerce in Germany 2021

Jun 28, 2022

Guest Post: 5 Effective Ways Technology Enhances Customer Retention

Jun 27, 2022

Alcott Global Podcast: Supply Chain Tech is Here to Stay

Jun 27, 2022

Business Wire: Shipbob Appoints Kamal Sundar As New Supply Chain Leader

Jun 24, 2022

Guest Post: Ultimate E-Commerce Strategies for the Summer Season

Jun 24, 2022

Guest Post: 9 Important Practices for Proper Inventory Management for Startups

Jun 23, 2022

Logistics Management: Fedex and Fourkites Join Forces for New Supply Chain Capabilities

Jun 23, 2022

Retail Dive: Simon Pilots Innovative Search Tool for Shoppers

Jun 22, 2022

Top E-Commerce Trends to Watch this Summer

Jun 21, 2022

Your Story: Delhivery Introduces Same-Day Deliveries for D2C Companies

Jun 21, 2022

Guest Post: Artificial Intelligence in E-Commerce: What’s Next

Jun 21, 2022

Guest Post: How Digital Marketing & Advertising Can Help Grow Your eCommerce Business

Jun 20, 2022

Funding Roundup: New Funds Secured by Zoovu, Cartlow, Khazenly and Others

Jun 17, 2022

Guest Post: 11 Ways to Optimize Your Online Store for Better Conversions

Jun 17, 2022

Apex Insight: Doddle Rolls Out Automated Returns Kiosks

Jun 17, 2022

Unpacking Returns Management in E-Commerce

Jun 17, 2022

Interview with Wilfred Lam: Omnichannel Logistics at LUXASIA

Jun 16, 2022

Fashion Network: Pimberly Strengthens Board with New Member, Dr. Beatrice Lafon

Jun 16, 2022

Yahoo News: Amazon Sets to Launch Prime Air Drone Deliveries

Jun 15, 2022

Pandaily: Alibaba.com Introduces New Cross-Border Trade Platform

Jun 14, 2022

An Introduction to Returns Management in E-Commerce

Jun 14, 2022