CSA: Pacsun Adopts Customer360 to Improve Shopper Experiences

(Image Source: SoundCommerce)
Pacsun has just adopted SoundCommerce Customer360 to align marketing, merchandising and operations data. Leveraging on the cloud solution, the leading retailer aims to create “single source of truth” for all customer transactions across its retail stores and e-commerce sites.
Thanks to the platform, Pacsun can now craft holistic customer profiles, track shopper behavior and execute marketing campaigns in line with its profitability targets. With insights such as average order value and frequency of returns, the retailer is able to optimize assortment, promotions and fulfillment for greater engagement as well as customer lifetime value (CLV). In the long run, Pacsun intends to launch complex membership and subscription programs by offering exclusive discounts for select customers.
Moreover, SoundCommerce’s technology can also help generate actionable customer segments, product assortments, and orders based on granular criteria. For instance, customers can be grouped based on marketing criteria such as cost of acquisition, campaign source and operational data such as order cancellation and lag in delivery time.
“SoundCommerce helps Pacsun manage complex omnichannel data to drive great customer experiences and higher CLV,” said Mike Relich, Co-CEO at Pacsun. “With SoundCommerce, we’re making smarter decisions to build stronger relationships with our community, even as we grow our profitable retail operations.” Pacsun’s CIO Shirley Gao agrees, adding that “SoundCommerce has been integral to unlocking value from our data.”
Source: Pacsun creates ‘single source of truth’ for customer data
For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.
Also worth your time
Track your parcel here
Event Highlights
North America
Logistics & Supply Chain
ProMat 2023
Mar 20 - 23, 2023 | McCormick Place
Oceania
Retail & E-Commerce
All Star Bash
Mar 16, 2023 | Melbourne
Middle East
Logistics & Supply Chain
Materials Handling Saudi Arabia
Mar 03, 2023 | Jeddah, KSA
North America
Logistics & Supply Chain
LINK2023 Retail Supply Chain Conference
Feb 19 - 22, 2023 | Gaylord Palms Resort and Convention Center
North America
Logistics & Supply Chain
Manifest 2023
Jan 31 - Feb 03, 2023 | Caesars Forum, Las Vegas
More discoveries
Business Wire: Convoy Strategically Expands Alliance with MercuryGate
Jul 01, 2022
TechCrunch: Pinterest Elects Google Exec, Bill Ready, as New CEO
Jun 30, 2022
Tech in Asia: Zomato Signs Acquisition Deal with Blinkit for $578M
Jun 29, 2022
Supply Chain Quarterly: Walmart Inducts High-Tech Tablets in Freight Trucks
Jun 28, 2022
State of E-Commerce in Germany 2021
Jun 28, 2022
Guest Post: 5 Effective Ways Technology Enhances Customer Retention
Jun 27, 2022
Alcott Global Podcast: Supply Chain Tech is Here to Stay
Jun 27, 2022
Business Wire: Shipbob Appoints Kamal Sundar As New Supply Chain Leader
Jun 24, 2022
Guest Post: Ultimate E-Commerce Strategies for the Summer Season
Jun 24, 2022
Guest Post: 9 Important Practices for Proper Inventory Management for Startups
Jun 23, 2022
Logistics Management: Fedex and Fourkites Join Forces for New Supply Chain Capabilities
Jun 23, 2022
Retail Dive: Simon Pilots Innovative Search Tool for Shoppers
Jun 22, 2022
Top E-Commerce Trends to Watch this Summer
Jun 21, 2022
Your Story: Delhivery Introduces Same-Day Deliveries for D2C Companies
Jun 21, 2022
Guest Post: Artificial Intelligence in E-Commerce: What’s Next
Jun 21, 2022
Guest Post: How Digital Marketing & Advertising Can Help Grow Your eCommerce Business
Jun 20, 2022
Funding Roundup: New Funds Secured by Zoovu, Cartlow, Khazenly and Others
Jun 17, 2022
Guest Post: 11 Ways to Optimize Your Online Store for Better Conversions
Jun 17, 2022
Apex Insight: Doddle Rolls Out Automated Returns Kiosks
Jun 17, 2022
Unpacking Returns Management in E-Commerce
Jun 17, 2022
Interview with Wilfred Lam: Omnichannel Logistics at LUXASIA
Jun 16, 2022
Fashion Network: Pimberly Strengthens Board with New Member, Dr. Beatrice Lafon
Jun 16, 2022
Yahoo News: Amazon Sets to Launch Prime Air Drone Deliveries
Jun 15, 2022
Pandaily: Alibaba.com Introduces New Cross-Border Trade Platform
Jun 14, 2022
An Introduction to Returns Management in E-Commerce
Jun 14, 2022