Olsam Group Expands E-Commerc...

Olsam Group Expands E-Commerce Dominance in Europe With Acquisition of Dwarfs

Jan 05, 2024
Olsam Group Expands E-Commerce Dominance in Europe With Acquisition of Dwarfs

(Image Source: Olsam Group)

In a strategic move to bolster its position in the European e-commerce landscape, Olsam Group, a prominent player in the industry, has successfully acquired Dwarfs, a well-established e-commerce aggregator based in the Netherlands. The amalgamation of these two entities has given rise to a unified business entity operating under the name Olsam Group. This transformation comes alongside an augmented credit facility, empowering the newly formed Olsam Group to actively pursue strategic acquisitions.

The joint venture will see its operational hub situated in London, overseen by Olsam, with Sam Horbye and Ollie Horbye, Co-Founders of Olsam Group, stepping into the roles of Co-CEOs. With a portfolio of category-leading e-commerce brands, the combined company is poised to surpass $100 million in annual revenue by 2024. This acquisition serves to fortify Olsam's unparalleled expertise in operating, acquiring, and scaling e-commerce brands, extending beyond Amazon to some of the world's premier platforms.

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Harnessing Olsam's consolidated global supply chain base, Amazon trading prowess, and internationalization know-how, the unified business aims to exploit synergies throughout the value chain. Dwarfs brings its proficiency in new product development and deep operational expertise in trading on Bol.com and other leading European marketplaces to the table. The collaboration seeks to achieve an attractive profitability profile through geographic and channel expansion opportunities.

Speaking on the acquisition, Sam Horbye, Co-Founder of Olsam Group and Co-CEO of the combined company, emphasized the shared vision, cultural alignment, and complementary capabilities of the two entities. Horbye expressed confidence in unlocking new growth opportunities and providing enhanced value to customers through the combined strengths in Amazon expertise and deep understanding of Bol.com.

Demian Beenakker, Founder of Dwarfs, echoed the enthusiasm, stating, "We have a mission of becoming one of the world’s leading consumer product companies." Beenakker highlighted the talented team's excitement to continue expanding their portfolio across various distribution channels, leveraging the technology, expertise, and data of the combined business to identify emerging consumer trends.

Source: Olsam Group acquires Dwarfs.io


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