Financial Express: Myntra Creates M-Express, a 48-Hour Delivery Service

Jun 01, 2022

(Image Source: Entrackr)

Myntra, one of India’s leading fashion and beauty e-commerce sites, has introduced an express delivery feature called M-Express, allowing shoppers to receive orders within 24 to 48 hours of purchase.

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Currently, the feature is available to customers in metro cities, with around 30% of products eligible for express delivery. Speed-sensitive customers can conveniently search and visually identify M-Express products through delivery time filters. Brands and online-retailers can leverage Myntra’s existing Forward deployment centers (FDCs) for optimal logistical performance.

Commenting on the launch of M-Express, Nandita Sinha, CEO of Myntra, posited, “At Myntra, we are in constant pursuit to enhance the overall customer experience. M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions. The company believes M-Express serves as a “gamechanger for the industry”, as it continues to reinforce loyalty in the consumer base as well as increase opportunities for small and medium brands to grow.

Source: Myntra launches M-Express, to deliver fashion and beauty products under 48 hours

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