Internet Retailing: More Tech Companies to Invest in 3D, AR & Virtual Shopping Services

Feb 09, 2022

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An increased interest in metaverse is driving more tech companies to invest in 3D, AR, and virtual shopping services. In fact, retailers including Boohoo Man and IKEA have already started experimenting with such features as early as 2020. 

Shopify to add 3D and AR experience

Canadian e-commerce giant Shopify is working with Poplar Studios to make 3D and AR experiences available on its platform. Merchants will now be able to enjoy end-to-end solutions directly on the Shopify website. 

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The decision was made based on survey data showing that 8 out of 10 customers believe AR and VR will enhance their shopping experiences. Given the disruption of physical retail in recent years, it has become more critical than ever for retailers to provide unique offerings that can set themselves apart from the competition. With AR becoming more of a norm, it is not surprising to see 66% of survey respondents intending to use AR to guide their purchase decisions. In fact, shopify merchants who add 3D content to their stores have seen an average conversion lift of 94%.

“For some, creating these experiences may seem expensive or time consuming, but thanks to Poplar Studio’s 3D and AR product visualization tool, we’re empowering all merchants on Shopify to take advantage of the benefits of 3D and AR,” said David Ripert, CEO and Co-founder of Poplar Studio.

360° virtual store tours from Evoke

In addition, a rising number of brands are also offering 360o virtual store tours using Evoke, BlueFinity’s low code app. This function enables customers to inspect the stores and browse products just by using their phones. The latest enhancement can also be applied to other sectors such as real estate; prospective buyers or dealers can view a property from all angles in the comfort of their own homes.

Source: Tech companies line up to offer 3D, AR and virtual shopping services as the metaverse beckons

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