Techcrunch: Mailchimp Evolves into an E-Commerce Platform

May 04, 2021

(Image Source: Mailchimp)

Mailchimp has evolved from offering a basic newsletter platform to offering holistic marketing services and is moving into e-commerce. The company now partners with a number of small and medium businesses to integrate their online stores into the platform. 

Business owners can build their sites with unlimited pages, with no bandwidth restrictions, and an extensive list of marketing tools included. Mailchimp will be supporting the stores with order management, building catalogs, taxes, and shipping configurations. 

With the free plan, users will have access to all basic functions by paying a 2% transaction fee. If the users subscribe for a higher plan, they can pay a lesser transaction fee and unlock other advanced features like email and chat support.

These features are currently in beta mode and will be officially launched on May 18 for all users in the U.S and U.K. The appointment booking features have gone live on April 28.  

This is seen as a natural step for Mailchimp as 40% of its 14 million customers are from the e-commerce sector and have been requesting more relevant commerce features. 

Despite moving into e-commerce, Mailchimp has promised that they will continue to develop smart marketing solutions and not neglect the role of the best email marketing platform.

Source: Mailchimp moves into e-commerce

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