Lululemon Unveils Partnership With ‘Infinite Recycling’ Startup Samsara Eco
Athletic apparel giant, Lululemon, has recently revealed a multi-year partnership with Australian environmental technology startup, Samsara Eco. Through this collaboration, Lululemon is taking an important step toward its 2030 aim of creating a circular environment. After all, Samsara Eco is a leader in the "infinite recycling" industry, with the ability to formulate recycled nylon and polyester blends, which are integral to the production of Lululemon products.
“Nylon remains our biggest opportunity to achieve our 2030 sustainable product goals. This partnership demonstrates what’s possible through collective innovation to solve unmet needs. Through Samsara Eco’s patented enzymatic process, we’re advancing transforming apparel waste into high quality nylon and polyester, which will help us live into our end-to-end vision of circularity,” said Yogendra Dandapure, Vice President, Raw Materials Innovation at Lululemon.
For Lululemon, this is their first minority investment, and for Samsara Eco, it's their largest cooperation in the fashion business. By combining their resources, the two businesses will develop environmentally friendly replacements for conventional nylon and polyester found in performance wear.
According to Ted Dagnese, the Chief Supply Chain Officer at Lululemon, “Our collaboration with Samsara Eco is a foundational step toward a circular ecosystem. We’re driving innovation across our value chain, and we’re excited about what this means for the global performance apparel industry and our journey to net zero.”
Circularity is set to become a pivotal factor in the future of the retail and apparel industries. Lululemon is making strides in various aspects of its value chain, such as sustainable materials, guest experience, and textile-to-textile recycling.
“We’re proud that this partnership is disrupting the apparel industry. Samsara Eco's ability to infinitely recycle blended textiles including nylon, provides an important solution to tackle the challenge of textile waste. This has never been achieved before, and partnering with Lululemon is a significant milestone that will accelerate the journey to closing the loop on textile recycling.” said Paul Riley, CEO and Founder of Samsara Eco.
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