Retail Dive: Instacart Launches Scan & Pay Technology With NYC Grocer

(Image Source: Marques Thomas/Unsplash)

Instacart’s new technology Scan & Pay has made its debut in New York City, in 2 stores of Foodcellar Market. This is a huge milestone for Instacart, marking their first effort to grow beyond e-commerce and towards in-store solutions. 

Different from other products, the Scan & Pay technology of Instacart does not require customers to add a new app to their phones but they can access it via a browser. The customers have been giving positive feedback for this new addition and were surprised at how easy it was to use it. 

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Foodcellar’s customers can now scan the QR code on the sign once they enter the store and then just scan the barcode of all products they choose, pay via phone, and leave the store once it is done. The solution comes in especially handy during peak shopping hours, from 1 pm to 5 pm, and is preferred by those with smaller baskets of less than 10 items. Another add-on of Scan & Pay is that it helps the shoppers manage their budget better since they can see the total spending immediately. 

“We’ve been really pleased with the early adoption and our store associates love how Scan & Pay reduces stress for them too,” “said Metin Mangut, co-founder of Foodcellar Market.

Scan and Pay technology’s future was doubted last year, when one of the key players, Wegmans closed the project due to unspecified losses. The service gains more popularity recently as frictionless checkout set foot in the industry and Scan and Pay has shown to be a more cost-saving alternative. 

Source: Instacart debuts Scan & Pay solution with New York City grocer

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