Supply Chain Dive: FedEx and Cart.com Form Data-Sharing Alliance to Improve E-Commerce Fulfillment

(Image Source: Cart.com)

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FedEx Dataworks and Cart.com are forming a strategic data-sharing alliance as part of their efforts to enhance the online shopping experience of both merchants and end-consumers. The two companies will be leveraging data to develop smarter supply chains and create integrated solutions that help address some of the largest logistics challenges that are facing the industry today.

FedEx is a long-standing logistics provider in the United States while Cart.com was founded two years ago in 2020. The company has evolved fast during the pandemic and now possesses over 6,000 brands on its platform. Through this partnership, retailers will gain access to a network of consumers through ShopRunner, a members-only e-commerce platform and FedEx subsidiary that offers shoppers free two-day shipping, free returns and exclusive offers from participating retailers.

“At the end of the day, everybody in the supply chain … is building uncertainty into their pricing, so the tighter the forecasting and the tighter the alliances there are with data, the more certainty you can build into your modeling. So from a pure(ly) economic perspective for our customers, this is ultimately going to play out into a much tighter, fully integrated delivery process and supply chain.” Sauceda, former Vice President of Logistics at Cart.com said. 

The alliance also means that Cart.com merchants will be entitled to FedEx services. With experience in logistics and its fulfillment network, large retailers will no longer have to worry about logistics capacity while running a successful marketing campaign. After all, FedEx is fully capable of handling volume spikes and rising demands.

“We’re developing new tools to help merchants make more informed supply chain decisions in alignment with their fulfillment plans, sustainability goals and consumer promises,” Sriram Krishnasamy, CEO of FedEx Dataworks, said in a statement. “Now, by combining the reach and depth of Cart.com and FedEx data and analytics, we plan to offer an integrated set of capabilities designed to help merchants deliver best-in-class e-commerce experiences from inspiration to delivery and returns.”

Source: FedEx and Cart.com launch data-sharing alliance for e-commerce fulfillment

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