Marketing-Interactive: Estée Lauder Appoints Katie Choy As Regional Online Director for APAC

(Image Source: Linkedin)
Estée Lauder has named Katie Choy as its new regional online director for Asia-Pacific (APAC). Katie is tasked with managing and leading the company's online operations in the Asia Pacific region, which includes Japan, Korea, Australia, Southeast Asia, Hong Kong, and Taiwan. This includes establishing regional goals and objectives, guiding the company's online presence in these markets, and optimizing digital media, channels, product offerings, and customer acquisition and retention. In this role, she will also be responsible for managing the company's e-commerce presence, including its official web shop, marketplaces, and e-commerce platforms.
According to her LinkedIn profile, Katie spent more than four years at Dyson Hong Kong, most recently as the regional head of sales for Hong Kong and Taiwan and the regional head of eCommerce for Hong Kong and Taiwan. Before being appointed to her current position, Choy worked as Microsoft's online store manager since 2014. In 2013, she worked as assistant advertising and promotion manager at Sony.
Moreover, Katie also has a history of successfully revitalizing companies and brands. Clients from the Association of Southeast Asian Nations (ASEAN), Hong Kong, China, Taiwan, Japan, Korea, and the United States have all been among her previous employers. More than a year ago, Katie served as the senior brand director for SK-II across the world. She started working at SK-II in January 2009 and, for the first four years of her tenure there, she was the assistant brand manager. She then assumed the position of brand manager in May 2003 and held it for almost five years before taking over the position of business and brand leader for about three years.
Source: Estée Lauder names new regional online director for APAC
For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.
Also worth your time
Track your parcel here
Event Highlights
Europe
Retail & E-Commerce
ECDM Expo NORTH 2023
Feb 11 - 12, 2023 | Vellideion Conference Center, Thessaloniki
Europe
Retail & E-Commerce
E-commerce Berlin Expo 2023
Feb 23, 2023 | STATION Berlin, Luckenwalder Str. 4-6, Berlin, Germany
Americas
Logistics & Supply Chain
Intermodal South America 2023
Feb 28 - Mar 03, 2023 | São Paulo Expo
North America
Retail & E-Commerce
Future Stores Miami 2023
Mar 05 - 08, 2023 | JW Marriott Miami, FL, USA
Middle East
Retail & E-Commerce
The Retail Summit 2023
Mar 14 - 15, 2023 | Atlantis, The Palm, Dubai, United Arab Emirates
More discoveries
Funding Roundup: Craft.co, Freightify, Yebo Fresh and Others Close Early-Stage Deals
Feb 03, 2023
Retail Dive: Maersk Deploys Drones to Improve Warehouse Inventory Management
Feb 03, 2023
FreightWaves: FedEx Ground Establishes 3-Tier Driver Contractor Grading System
Feb 02, 2023
A Look at 2022 Consumer Trends in the United States
Feb 01, 2023
Retail Dive: Amazon Fresh Raises Minimum Order to Qualify for Free Delivery
Feb 01, 2023
Business Standard: Shipping Ministry Establishes Maritime Logistics Portal to Facilitate Sea Commerce
Jan 31, 2023
Guest Post: How to Improve Your Customer Experience in E-commerce
Jan 31, 2023
Overcoming Peak Season Challenges With Fossil
Jan 30, 2023
Alcott Global Podcast: Digital Procurement Transformation Starts With Mindset
Jan 27, 2023
Retail Dive: Michael Kors Appoints Versace Executive Cedric Wilmotte as CEO
Jan 27, 2023
CNA: Amazon Introduces Dedicated Air Cargo Service in India for Faster Deliveries
Jan 26, 2023
Introduction to Supply Chain Management: The Essentials to Know
Jan 25, 2023
GMA News Online: USAID Launches 5-Year Program to Boost MSME Digital Transformation in the Philippines
Jan 20, 2023
The Ultimate Guide to Shipping & Logistics in E-Commerce
Jan 19, 2023
YunExpress Europe: Zongteng Group Inaugurates Shenzhen-Paris Route With Its First Freighter Flight
Jan 19, 2023