Dollar General Announces a New Cash Rewards Program With Ibotta
Dollar General has unveiled its latest initiative, the DG Cash Back Program, which enables customers to earn cash back in their DG Wallet on eligible purchases through a collaboration with the Ibotta Performance Network.
Chad Fox, the Chief Marketing Officer of Dollar General, expressed enthusiasm about the program, stating, "As customers continue to seek new ways to stretch their budgets, we're excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal. This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers."
To participate in DG Cash Back, Dollar General customers can register through the company's website, www.dollargeneral.com, or by using the DG mobile app. By adding offers from the "Deals" page to their profile, customers can accumulate earnings from the program, which can later be redeemed for future in-store purchases.
The DG Cash Back Program builds upon the partnership between Dollar General and Ibotta announced earlier in January 2023, and it further expands Dollar General's financial services, initially unveiled in 2022. During that announcement, Dollar General asserted its status as the pioneer in its sector to join the Ibotta Performance Network, a digital network that facilitates the distribution of promotions across various retailer platforms, major third-party publisher sites, and Ibotta's direct-to-consumer properties.
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