BusinessWire: Boosted Commerce Appoints New Key Executive Hires

Apr 28, 2022

(Image Source: Boosted Commerce)

Boosted Commerce is expanding its leadership team with the addition of 3 new key executives: Jeff Veldhuizen as the Vice President of Brand, Home & Wellness; Bill Bine as the Chief Supply Chain Officer; and Chris Brucia as the Vice President of Digital Product. Founded in 2019, Boosted Commerce is a leading e-commerce platform focused on accelerating the growth of consumer brands. Through the combination of its proprietary data and technology, the company acquires, invests and grows businesses across Shopify and Amazon.

All the 3 new hires bring with them years of experience in their respective fields. Bine, for instance, has an extensive background in global CPG supply chain and operations, having worked for big names such as Crocs, Victoria’s Secret and Bath & Body Works. “Boosted, through its judicious approach to brand acquisition and selective assembly of industry experts, is in a great position in its lifecycle to accelerate growth,” said the new Chief Supply Chain Officer. 

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Veldhuizen and Brucia, on the other hand, have expertise in e-commerce and retail, each with an impressive portfolio that will prove invaluable for Boosted’s success. “I’m eager to leverage both my passion and my many years of experience to foster and expand Boosted’s impressive portfolio of brands in the home and wellness category,” mentioned Veldhuizen. Brucia also stated that he is “excited by Boosted’s momentum to date and by the opportunity to continue building this modern day CPG platform.”

Source: Boosted Commerce Expands Leadership Team With Key Executive Hires

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