Australians Break Records fo...

Australians Break Records for Black Friday and Cyber Monday Sales, Unveils Australia Post Data

Dec 13, 2023
 Australians Break Records for Black Friday and Cyber Monday Sales, Unveils Australia Post Data

(Image Source: Gerard's World, Flickr)

In a surge fueled by the cost-of-living crunch, Australians have seized the opportunity presented by Black Friday and Cyber Monday sales, setting a new record for online shopping and parcel deliveries, as reported in the latest Australia Post parcel data.

According to Australia Post's parcel sending data covering the cyber sales period from November 20 to December 3, a staggering 5.2 million households made online purchases, marking an increase of nearly half a million compared to the previous year.

Key findings from the data include:

  • A record-breaking November with over 53.5 million parcels processed, up 1.4% from last year.

  • Cyber weekend (November 24-27) witnessed a 4.2% increase from the previous year, with Cyber Monday recording 3.5 million parcels, reflecting a remarkable 5.1% growth.

  • Queensland experienced the highest year-on-year growth in online purchases at 7.6%, closely followed by Western Australia and the ACT, both at 7.5%.

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The love for fashion dominated the shopping spree, with the most popular purchase category seeing a year-on-year growth of 36%. Athleisure followed closely with a growth of 22%, footwear at 14%, and sporting & outdoor goods at 11%.

Gary Starr, Australia Post Executive General Manager for Parcel, Post, and eCommerce Services, assured the public that delivery teams are well-prepared to meet the increased demands.

“Cyber sales are clearly here to stay with more strategic shoppers taking advantage of the extended cyber sales period and stocking up ahead of Christmas. Customers can be assured that we’ve added more capacity across our workforce, including weekend deliveries, and more freighter capacity to manage the increased volume."

During the cyber period, Australia Post witnessed a surge in app usage, with 80,000 new users installing the Aus Post app for the first time, and 18 million app pages viewed. The parcel tracking feature emerged as the most popular.

As the holiday season approaches, Australia Post encourages customers to send their Christmas gifts promptly. Mr. Starr emphasized the importance of meeting the Parcel Post and Express Post cutoff dates for Christmas delivery, while also acknowledging that last-minute shoppers can expect a reliable service.

To ensure timely delivery, parcels should be sent by Monday, December 18, for most destinations within Australia, or by Thursday, December 21, when using Express Post. Customers sending to or from Western Australia and the Northern Territory are advised to allow a few extra days.

Source: Cyber sales see online shopping bonanza

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