American Eagle and ThredUp Bring Resale Shop to Snapchat
On 13 April 2023, American Eagle Outfitters, Inc. and ThredUp announced the debut of RE/AE, a curated online resale shop selling pre-owned and vintage American Eagle (AE) clothes. ThredUp's Resale-as-a-Service® (RaaS®) powers RE/AE, allowing the world's top fashion brands and retailers to provide their consumers with individualized, scalable resale experiences. In addition, AE has re-partnered with Snapchat to provide a shoppable augmented reality lens featuring key pieces from the first 200-piece RE/AE collection.
“We are passionate about finding new and exciting ways to connect with our customers and RE/AE’s accessible, digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades. Standing behind our commitment to help create a more sustainable future, the partnership with ThredUp innovatively gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture we are working to eliminate," said Jennifer Foyle, President - Chief Creative Officer of AE and Aerie.
RE/AE features AE designs dating as far back as the 1980s, attesting to the durability of the brand. Jeans, dresses, miniskirts, coats, accessories, and more all come in their own special styles. RE/AE features unisex clothes that can be purchased online at ae.thredup.com for prices ranging from $10 to $40.
The RE/AE Snapchat pop-up has an augmented reality shopping lens that customers may utilize to preview the collection. The area will be set up like a vintage shop, with AE items, exhibited throughout for visitors to browse. By clicking on specific items, they may read up on the item's history and discover how their purchase affects the environment. When a consumer clicks on a product, they will be sent directly to the ae.thredup.com checkout page.
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