Retail Dive: Amazon, Walmart and Others Roll Out Early Holiday Deals
While the holiday season is still a few months away, major retailers, including Amazon and Walmart, have already kicked off their holiday deals. As inflation pressures take a toll on consumers, retailers are incentivizing customers to make their holiday purchases ahead of the Black Friday and Cyber Monday (BFCM) weekend.
In a recent Bankrate survey, 40% of consumers revealed that inflation would influence their purchasing choices sooner or later. According to another survey from Morning Consult, 85% of US consumers' shopping decisions have been driven by inflation, with 79% of them already searching for discounts.
Amazon, for instance, is introducing an exclusive 2-day program for Prime members on Oct 11th and 12th. Meanwhile, Target has set its sale days from Oct 6th to Oct 8th where shoppers are entitled to a price match guarantee. Similarly, Kohl's is also offering discounts on Barbie and Lego products around this period.
The US retailer Walmart is feeling the pressure as well. From Oct 10th to Oct 13th, Walmart is running its “Rollbacks and More” savings event, where they offer a wide range of discounts across categories. On top of this, Walmart is also proactively preparing for the peak season by improving its return policy and planning to hire 40,000 additional associates for the holidays.
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