Amazon Kicks off Holiday Season With Prime Big Deal Days Event
In a recent announcement, Amazon revealed its plans for the second major Prime sale of the year, scheduled to run for 48 hours from October 10. This exclusive event, titled "Prime Big Deal Days," is tailor-made for Amazon Prime members, offering them an early opportunity to secure remarkable deals and jumpstart their holiday shopping spree, roughly six weeks before the traditional Black Friday season in November.
Amazon's Prime Day sales typically encompass discounts across various categories, including fashion, home goods, and toys. Notable brands such as Sony, Dyson, SharkNinja, LG, and Barbie are poised to feature prominently among the deals during this October event. In the recent Prime Day event held in July, top-selling items included the Fire TV Stick, Laneige Lip Glowy Balm, Apple AirPods, and a Bissell portable deep cleaner.
Prime members can look forward to accessing these exciting early holiday deals during Prime Big Deal Days, commencing at 3 a.m. EDT on October 10 and concluding on October 11. Throughout the event, new deals will be unveiled as frequently as every five minutes, spanning a diverse range of products with swift and convenient delivery options. Amazon is also taking steps to simplify the deal-finding process for its Prime members, offering personalized recommendations based on their past purchases, browsing history, and saved items.
Here are some top strategies for Prime members to make the most of Prime Big Deal Days:
Request Access to Doorbuster Deals: Prime members can sign up for exclusive "Invite-only" deals on select products, some of which are expected to sell out quickly. These deals include substantial discounts on popular brands and categories, such as 60% off Blink smart home security, and 55% off Jabra Elite 7 Active True Wireless Earbuds. If selected, members will receive instructions on how to make the purchase during Prime Big Deal Days.
Explore Delivery Options: During Prime Big Deal Days, members can choose the delivery option that suits them best, including Same-Day Delivery in over 90 U.S. metro areas, delivery to Amazon Lockers or Counters, or selecting a preferred delivery day with Amazon Day.
Set Up Personalized Deal Alerts: Subscribing to deal-alert notifications related to recent Amazon searches and viewed items can help members stay updated on deals they're interested in. These alerts can be set up on the Prime Big Deal Days event page on the Amazon Shopping app.
Use Alexa to Track Deals: Alexa can provide notifications about deals up to 24 hours in advance for eligible items saved to a Wish List, Cart, or Save for Later. Members can even ask Alexa to make the purchase once the deal is live.
Save the Date with Alexa: Prime members can have Alexa set up an event reminder for the start of Prime Big Deal Days by saying, "Alexa, set a reminder for Prime Big Deal Days."
Shop with Confidence: Amazon stands behind the products sold in its stores with the A-to-Z Guarantee. This guarantee applies to products purchased from Amazon or independent sellers, offering customers peace of mind in their shopping experience.
For those eager to start shopping early, Amazon is offering early deals and holiday shopping experiences leading up to the event. If you are not yet a Prime member, you can join for a monthly fee of $14.99 or an annual fee of $139, or start a free 30-day trial if eligible, gaining access to a wide array of benefits, including Prime Video, Amazon Music, Prime Gaming, RxPass, Grubhub+, Amazon Photos, Prime-exclusive deals, and more. College students and qualifying government assistance recipients can also explore discounted Prime membership options.