Amazon Continues to Support I...

Amazon Continues to Support Indian Customers By Joining the Open Network for Digital Commerce (ONDC)

Mar 09, 2023

(Image Source: Jon Russell/ Flickr)

The the marketplace is an affiliate of, Inc. The company aspires to create a customer-centric online marketplace providing the most enjoyable shopping experience. At the same time, building a world-class playground for sellers. Amazon has helped with the digitalization of over 4 million small businesses in India, offering access to state-of-the-art technology.

The latest effort of Amazon in leveraging innovation in the Indian market is the integration of its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC). ONDC is a private non-profit service established under the Department for Promotion of Industry and Internal Trade of the Government of India. This is the first time both parties work with each other but it is a promising start for future collaboration. 

The partnership will provide greater support for Amazon’s seller community but at the same time contribute towards the ONDC’s vision of democratizing e-commerce across India. 

“Amazon’s vision and commitment for India is closely aligned with ONDC’s objectives of digitally enabling small businesses, and providing convenience and choice to customers across the country. We are excited about the opportunities to mobilise Amazon’s industry-leading infrastructure and technology, including logistics, and small business digitization tools, to help the ONDC accelerate its objectives. We remain committed to be being a catalyst for India’s digitization efforts throughout the economy.” Manish Tiwary, Country Manager, India Consumer Business, Amazon India, said.

T Koshy, MD & CEO of ONDC also expresses happiness for this collaboration and expects that the onboarding process can be started as soon as possible.

Source: Amazon commits to joining ONDC with its Logistics & SmartCommerce offerings

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