Alibaba: Alibaba Names Katerina Petraki as New Head of Business Expansion & Strategic Partnerships
Asia’s leading e-commerce platform, Alibaba.com, has recently named Katerina Petraki as the new head of business expansion and strategic partnerships. Katerina joined Alibaba four years ago, having played an integral role in business expansion outside China.
With over 13 years of experience in building and scaling businesses globally, Katerina has an established track record as a business executive in helping companies penetrate new markets, and grow revenue through strategic partnerships. With this new appointment, Katerina will spearhead the team in developing and executing the strategic roadmap for international expansion and ecosystem development, alongside the newly launched US B2B marketplace.
“We managed to transform Alibaba.com from a listings directory to the largest global B2B trading platform, driving multi-billion dollar gross market value and quadrupling revenue in four years. Building a partnership ecosystem from scratch enabled this transformation and allowed us to build strong, lasting alliances that benefit our buyers, sellers, and the overall B2B market”, mentioned Katerina Petraki.
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