7-Eleven Introduces Redesigne...

7-Eleven Introduces Redesigned Mobile App to Enhance Customer Experience

Aug 15, 2023

(Image Source: Josh Chiodo/ Unsplash)

In a bid to continuously align with evolving consumer needs, 7-Eleven, Inc. has introduced a series of upgrades to its acclaimed 7Rewards® loyalty program via the 7-Eleven mobile application. The latest version of the app introduces several new features, including simplified login procedures for customers on the move, an enriched in-app shopping and delivery experience, quick access to fuel loyalty and carwash services, and an intuitive user interface. Centralized deals and rewards, coupled with a refined design across more than 500 screens, underscore the company's commitment to an elevated customer experience.

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"The heart of our digital connection with the customer is through the 7-Eleven app – it's a key driver that allows us to give our customers the convenience they want anytime, anywhere," said Yaqub Baiani, Vice President of Product Management at 7-Eleven. "We're focused on making our customers' shopping experiences easier, quicker, and more personalized – both in and out of our stores."

As the largest convenience retailer globally, 7-Eleven comprehends the vital significance of consistently fulfilling customer requirements by delivering unparalleled levels of convenience, engagement, and satisfaction. The enhanced app now features:

  • Streamlined login and registration – facilitating quick access for on-the-go users.

  • Enhanced in-app shopping and delivery – enabling effortless selection from an extensive range of items.

  • Fresh discovery experience – providing easy entry to fuel loyalty, carwash services, and more.

  • Improved onboarding and homepage – offering an intuitive interface for seamless navigation.

  • Centralized deals and rewards – showcasing exclusive discounts prominently for loyal members.

  • Smooth user interface – introducing a new design aesthetic with animations across the app's 500+ screens.

"It was paramount that we focused our efforts towards simplifying the core technical components of the customer experience in the app – including purchasing, payment and rewards," said Ranga Mohan, Vice President of Engineering at 7-Eleven. "By improving these elements we've allowed the customer to have even more of a frictionless checkout experience regardless of where they're shopping with us – in-store or at home via 7NOW Delivery."

Source: 7-Eleven, Inc. Unveils Redesigned 7-Eleven App

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