Retail Dive: The Growth of BOPIS is Accelerating
Businesses have been exploring different ways to drive sales amid the pandemic outbreak. One of such is the increasingly popular “buy online, pick up in-store” service, which is also known as BOPIS.
With BOPIS, retailers can fill the gap between shopping in-store and online. Consumers can order an item online and opt to pick it up at the physical store at their convenience. This alternative allows consumers to have more control in their shopping experience as they do not have to worry about stock availability in-store, whilst saving on delivery costs.
In 2019, revenue from BOPIS sales was already up an average of 35% during the 2019 holiday season. This year, the growing popularity of BOPIS shows no signs of slowing down.
Here are some reasons why your business should make the shift to BOPIS:
Customers love BOPIS
Opportunity to upsell/drive more sales
Ability to personalize services for customers
How to create a BOPIS experience
Send a confirmation email with details of the order and provide the information required for pick up
Have an employee dedicated to BOPIS so that orders are ready to be picked up at all times
Build a process for effective communication with the customer when scheduling pick-ups
Inform customers immediately if the items are not available for collection
Of course, promote your BOPIS service
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