Lebanon, nestled in the Middle East with a population of around 7 million, is witnessing a pivotal transformation in its economy, especially in the wake of the COVID-19 pandemic. This shift has propelled e-commerce and logistics to the forefront as critical sectors.

Lebanon is renowned for its fashion, food, and handicrafts, which enjoy global demand. With an internet penetration rate exceeding 60%, the stage is set for robust e-commerce growth. Moreover, Lebanon's strategic location within the Middle East and its extensive network of trade partners enhance its commerce capabilities.

Recent analyses suggest a promising future for Lebanon's e-commerce sector, with projections indicating a growth of over 50% by 2025. The pandemic has notably boosted e-commerce revenues, as evidenced by increased web traffic and online sales. Simultaneously, the logistics consulting sector is thriving, driven by the surging demand for efficient last-mile delivery services.

The value of Lebanese e-commerce is currently estimated at over $500 million, with expected annual growth rates of 10-15% over the next five years. Last-mile delivery poses the greatest challenge, yet there is a concerted effort through significant investments and partnerships to improve this critical area. The delivery landscape in Lebanon is highly competitive, with numerous logistics firms investing in new technologies and innovations to enhance service delivery.