Cambodia is quickly becoming a top destination for investors in Southeast Asia, thanks to its rapid economic growth, low labor costs, and growing middle class. With a population of over 16 million people and a young workforce, the country has significant potential for e-commerce growth.

In 2020, Cambodia's e-commerce sector expanded by 38%, achieving $2.3 billion in sales. The COVID-19 pandemic has accelerated the adoption of e-commerce as consumers have increasingly turned to online shopping as a safer alternative to traditional retail. In response, the Cambodian government has implemented supportive measures, including the initiation of a national e-commerce strategy in 2019 aimed at enhancing digital infrastructure and strengthening the legal framework to facilitate e-commerce growth.

The logistics sector in Cambodia is still developing, facing challenges such as inadequate infrastructure, limited transportation options, and underdeveloped last-mile delivery networks. To support the burgeoning e-commerce market, logistics consulting firms are innovating last-mile delivery solutions, including enhanced logistics and warehousing services, to improve the efficiency and performance of e-commerce deliveries. Additionally, shipping analytics are increasingly utilized to optimize delivery routes, shorten delivery times, and cut shipping costs.