Africa
Africa, the world's second-largest continent, is home to diverse cultures, rich history, and breathtaking landscapes. With a population of over 1.3 billion and the youngest population globally, the region is a hub of potential for startups, tech companies, and e-commerce entrepreneurs.
Recent developments in Africa's e-commerce industry have captured the world's attention. With a marked increase in internet penetration, smartphone users, and mobile payment options, Africa's e-commerce industry is on the rise. In 2020 alone, the region's e-commerce revenue was projected to hit $27.5 billion, with a projected growth of over 20% per annum. This growth presents a significant opportunity for businesses looking to expand into the continent.
One unique feature of Africa's e-commerce industry is the rise of mobile commerce or m-commerce. With over 414 million smartphone users on the continent, mobile commerce is the preferred method of shopping for most Africans. This shift has led to the rapid adoption of mobile payment options like M-PESA in Kenya and MTN Mobile Money in Ghana, which have made e-commerce accessible to everyone, irrespective of their location.
However, Africa's e-commerce industry is not without its challenges. Despite the impressive growth projection, there are still barriers to entry such as poor logistics infrastructure, high delivery costs, and limited payment options, amongst others. To overcome these challenges, many startups are leveraging existing logistics networks and partnering with incumbent suppliers to deliver a better customer experience.
In conclusion, Africa's e-commerce and logistics landscape presents a unique opportunity for businesses looking to expand into the continent. With a young and vibrant population, growing internet penetration, and a rapidly expanding e-commerce industry, Africa is a market that cannot be ignored. By understanding the unique features of the region and working proactively to overcome the challenges, businesses can tap into the vast potential Africa holds.
E-Commerce Revenue Trends
Delve into Africa's e-commerce revenue evolution over the years and uncover future projections.
Delve into Africa's e-commerce revenue evolution over the years, gaining insights into its historical trends, while also unveiling predictions and future projections for the region's e-commerce retail growth
E-Commerce Revenue in Africa: Past Figures and Future Projections
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Timeframe: 2024
Transit Time Insights & Analysis
Monitor the quarterly average transit times and spotlight industry-leading logistics carriers, offering a clear view of the country's logistics landscape.
Monitor the quarterly average transit times and spotlight industry-leading logistics carriers, offering a clear view of the country's logistics landscape.
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Deep dive into each of the following market's e-commerce logistics insights
Deep dive into each of the following market's e-commerce logistics insights
Delivery Performance Insights
Get a comprehensive overview of delivery performance data, ranging from delivery success rates by quarter to the percentage of delivery success for top carriers
Get a comprehensive overview of delivery performance data, ranging from delivery success rates by quarter to the percentage of delivery success for top carriers
Quarterly Analysis of Delivery Success Rates
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Gain a competitive edge with our exclusive e-commerce & logistics market insights

Top Carriers Based on Delivery Success Rates
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Gain a competitive edge with our exclusive e-commerce & logistics market insights

Timeframe: Q1 2025
Data Collection and Analysis Methodology
Vast Data Collection
Our benchmarking and carrier performance measurement techniques allow us to collect billions of anonymized data points from over 170 countries each year. We analyze the data from the hundreds of millions of parcels tracked on our platform from over 1,000 carriers, giving us the ability to distill a wealth of information about the global logistics industry.
Maintaining Data Representativeness
Domestic and international data is analyzed on a trade lane level, comparing the combinations of origin and destination to maintain data representativeness. This allows us to capture the nuances of specific trade lanes and provide insights that are tailored to the needs of our customers.
Rigorous Quality Control
To ensure the accuracy and representativeness of our data, we set strict minimum requirements for data point quantity and comparability when compiling carrier data sets. This helps to eliminate outliers and ensure that our insights are based on high-quality, unbiased, and representative data.
Transparent and Accurate Data Analysis
At our core, we believe that transparency and accuracy are essential to building trust with our customers. We are committed to delivering data insights that are free from bias and reflect the realities of the global logistics industry. Our customers can be confident in the accuracy of our data and the reliability of our insights.
Data-Driven Excellence with Real Consumer Insights
Global Data Coverage
Our data comprises over 170 million shipments spanning across 63,000 domestic and international tradelanes in 170+ countries.
Based on Neutral and Representative Data
With no affiliation to any logistics company, confidently benchmark your data against 1,070+ last mile carriers.
Comprehensive Metrics
Analyze key KPIs such as transit times, issue ratios and on-time performance while reviewing e-commerce trends and consumer insights.