Why Logistics Data Matters in Retail
Modern omnichannel retailing is all about data.
Data can change all aspects of a retailer, from tailoring the offer to each and every customer in all channels to allowing supply chains to become more dynamic. Each retailer needs to increasingly master personalization in the front-end and full flexibility and dynamism in the back-end if they want to become true omnichannel retailers. According to Karl Prag, Chief Digital Officer at CEVA Logistics, “the ability to connect data all the way from suppliers to customers is essential as this makes it possible to fulfill the requirements of true omnichannel retailing, meeting the customers where they are and in the way(s) they want.”
Having said that, what exactly is logistics data? What are some real-life applications of this “data” that we speak of? Let’s find out!
What Is Logistics Data?
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