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Top Omnichannel Retailers 2022

May 11, 2022

The way we think about and approach retail has changed forever. Today, success for retailers involves reaching consumers wherever they are, on whatever device or channel they may be using. And this is where omnichannel comes in.

Omnichannel retail is a strategy that offers a seamless shopping experience from the first touchpoint to the last. It allows businesses to interact with their customers across multiple platforms – be it on the web, through social media, or even in brick-and-mortar stores. Once a nice-to-have feature, omnichannel logistics has now transformed into a must-have for any e-commerce business that is striving to stay ahead of the curve. According to research by Statista, almost one in two e-commerce decision-makers in Europe and North America deemed omnichannel as a very important strategy in 2021.

While most retailers are aware of omnichannel’s benefits, not all of them possess the knowledge or means necessary to effectively run the business at scale. Whether you wish to gain a deeper understanding of the strategy or are just looking for some inspiration, this guide will serve as a good starting point into the world of omnichannel. 

Here are 8 top omnichannel success stories to get you pumped!

Nespresso: Leveraging the Offline and Online Touchpoints

Nespresso: Leveraging the Offline and Online Touchpoints

(Image Source: Nespresso)

When it comes to leading omnichannel retailers around the world, Nespresso is at the top of our list. As one of the largest and most successful coffee brands, Nespresso has taken a more unique approach to omnichannel retailing. The company has chosen to expose only a portion of its offerings across all available channels, while withholding certain products for more selective mediums. While customers can purchase their coffee machines through a branded app, website and third-party department stores like John Lewis, their “genuine” capsules are only sold through Nespresso itself.

By doing so, Nespresso brands its capsules as an “exclusive product”, something that sets it apart from competitors such as Starbucks and L’Or. Moreover, Nespresso is also placing a greater emphasis on boutiques as an integral part of their omnichannel approach. “Together with our digital channels and our call centres, we are able to cater to diverse customers’ shopping preferences and convenience needs. Leveraging the power of offline and online touchpoints enables us to meet our consumers where they are and where they want to shop,” said Jean-Christophe Jaunin, Global B2C Head at Nespresso.  

The LEGO Group: Creating an Omnichannel Network

The LEGO Group: Creating an Omnichannel Network

(Image Source: Jay’s Brick Blog)

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