Guest Post: Top Five Startup Trends to Watch Out for in 2022

Mar 30, 2022

(Image Source: Best Practice Biz)

This content piece was written by our guest writer Anahit Babkenyan. Anahit creates SEO-friendly content with scholarly research.  She enjoys traveling, reading books on the trains, and creative writing in her spare time.

A famous study by Marco van Gelderen presents how startups grow with the help of performance, strategy, understanding uncertainties, and counting alternative determinants. If we follow this simple strategy, we can infer that startups need to embrace new trends as part of their strategic plan.

Did you know that 59% of shoppers would buy more for free shipping?
Sign up now to unlock all our data-driven reports!

In this article, we present you with five tips based on case studies, and other determinants to boost the development of your startup in 2022. Let’s check them out!

Focus on Environment

In recent years, there is a global shift towards green thinking and it is starting to become a part and parcel of our lives. When it comes to values, many companies today are placing a huge emphasis on environmental protection, green innovation, and sustainability. In line with this, startups should consider having PR campaigns, conferences,  press releases, and seminars where they can present how they contribute in this aspect. Do keep in mind that as powerful as social media campaigns can be, the action plan has a greater role; your customers do not want just words, they want actions.

A Greater Focus on Personalization for Users

Did you know that personalization is a major startup point when it comes to the field of marketing? Following the personalization trend will bring the most favorable outcomes on social platforms in the form of greater shares, likes, and more positive feedback . After all, paid promotions cannot be compared with organic traffic derived from word-of-mouth marketing by your existing clients. To start off, startups should first analyze and understand their target audience, which is key to success in the personalization process. The next step is to get rid of vague statements and be realistic about their vision and mission. For instance, some popular employee engagement softwares share slogans to present their values, so people can have a hint as to why they should trust their services. 

Use Statistics to Create Your Own Trends

So far, we have presented three handy trends for your startup to boost it. For the startup industry, it is always good to follow the trends and plan the strategies for the upcoming months ahead. However, to bring your own trends without any risks, you ought to learn statistics.

The employees who develop the startup need to know the profit margin perfectly, compare it to the other year’s score, conduct sales analyses and use it to favor your startup. Startup trends are not built randomly; there is massive work with the statistics behind them. Of course, not everyone can work with statistics, but basic knowledge is essential to bring up relevant ideas and, at the same time, to evaluate the efficiency of the last campaigns. The efficiency will show how to work on future campaigns, stimulate new ideas and foster the development of your startup. 

Additionally, presenting these statistics in infographics can help to draw attention as well as educate your readers. There are many options when it comes to visual representation such as using Freepik for cool technology images and inspirations for creating infographics, or Stock images for graphical illustrations.

Invest in Networking with Loyal Customers and Influencers

Engaging with influencers to promote goods and services is very common amongst brands and organization. However, limiting to influencers with a huge following might not be sufficient as there are plenty of hardworking and creative individuals with a smaller following that are more persuasive and influential. Some businesses focus on digital products and influencers to sell their products. Most of these influencers are digital content creators, and often utilize digital editing tools, digital downloads, and online video-making tools. For engaging more audiences, businesses mostly pay YouTubers and IG figures, who present daily life hacks connected to digital realities.

Agile Development and Greater Flexibility

According to the Forbes article about 2022 trends of startups, deploying digital software tools is no longer optional for industrial businesses. Therefore our 5th tip is about flexibility and agile development with the help of digital reality.

Startups must be open to feedback and input from both the customers and employees to solve issues in a creative and effective manner. While it is true that traditional policies will help to foster development, the renewed solutions are essential to develop users’ interest in startups. As boosting agile development is a must to remain competitive in the startup sphere, founders should consider the questions presented below:

  1. What are the operational goals for the owner to boost recognition of the startup? 

  2. Do the characteristics of the presented service/ products match the analyzed customers’ choice criteria? 

  3. What information is required to track performance to engage more audiences?

Final Notes

You are all set now! Following these five startup trends will help your startup stand out in the market. As a startup founder, always seek creativity and innovation, as these characteristics will lead your startup to future success. Be innovative, be wise, and most importantly, be you! Always double-check the possible efficiency of the new trends and try to modify the above-mentioned trends to get the most favorable outcomes.

Interested to have your work featured? Share your knowledge with our community by submitting an original article here!

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Planning for Peak Season 2022: E-Commerce Shopping Trends in the United States

Aug 16, 2022

Retail Dive: Online Retail Sales in the United States to Hit $1.6 Trillion Mark by 2027

Aug 16, 2022

Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others

Aug 12, 2022

PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto

Aug 12, 2022

Alcott Global Podcast: Carbon Neutrality in a Shipping Company

Aug 11, 2022

FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September

Aug 11, 2022

E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?

Aug 10, 2022

The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M

Aug 10, 2022

Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals

Aug 05, 2022

How Peak Season 2022 in Europe Might Look Like

Aug 05, 2022

TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo

Aug 05, 2022

ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business

Aug 04, 2022

Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers

Aug 03, 2022

E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?

Aug 02, 2022

Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season

Aug 02, 2022

Alcott Global Podcast: Importance of Supply Chain in Stationery Industry

Aug 01, 2022

Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season

Aug 01, 2022

Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others

Jul 29, 2022

Vogue: Glossier Launches into Wholesale Partnership with Sephora

Jul 29, 2022

E-Commerce Logistics Race 2022: Canada vs the United States

Jul 28, 2022

Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director

Jul 28, 2022

Top E-Commerce Retailers in the United States 2022

Jul 27, 2022

Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK

Jul 27, 2022

Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director

Jul 26, 2022

Guest Post: Why Logistics and Supply Chain Management Is Important

Jul 26, 2022