Top E-Commerce Trends That Will Continue to Grow In 2018

Dec 18, 2017

Technology and the expectations of consumers change continuously to reflect new market trends. As 2018 moves in, e-commerce businesses should also update themselves by strategizing new and innovative ideas to stay competitive. It helps to stay on top of ecommerce trends to keep ahead of the competition.

Our Parcel Perform experts asked around and identified a few trends likely to continue into 2018 that you may want to take note of:

Great Customer Experience Becomes A Must

“By 2020, customer experience will overtake product and price as the key brand differentiator.”

(Source: Walker Info)

In fact, a great experience in the shopping process is so important, consumers are even willing to trade data for it: 58% of millennial consumers would share personal data in exchange for product recommendations that meet their needs. (Salesforce) This phenomenon has most of the companies out there increasingly competing on the basis of customer experience. In recent years, platforms such as Amazon play a huge role in raising user expectations as they lead in showing consumers the future e-commerce experience, effectively raising the bar for the industry. There are a lot more reasons why you should be paying attention to customer experience. But more important is what you can do in order to improve and leverage on this trend.

Omnichannel Approach Becomes Crucial

“About 85% of online shoppers start a purchase on one device and finish on another.”

(Source: Google)

In 2018, it will still be lacking to merely have a presence on multiple channels. You need to heavily coordinate marketing efforts across all of those channels as well as devices so as to provide the customer with an integrated shopping experience, be it shopping online via a desktop or mobile device, or in a bricks and mortar store. To create a seamless customer experience, keeping all aspects of your e-commerce strategy such as branding, messaging, navigation and design consistent throughout across all channels and devices is crucial.

The Move Towards Mobile Continues

Mobile is going to play an increasingly bigger role in online shopping numbers in 2018 with increased dependency on mobile and the lure of convenience being able to shop on the go any time.

M-commerce, as it is called, presents new challenges to merchants as they need to figure out how to sell in this channel to this influx of mobile shoppers, while not neglecting the conversions they are still getting from desktop devices, which still make up the bulk of their sales. The fact now is the average consumer is a well-versed omnichannel shopper who may not actually use mobile devices to purchase, but instead browses extensively across various devices before deciding to purchase. This trend isn’t limited to online experience either. According to Google, 42% of customers will research via mobile while in a brick-and-mortar store. This means that whether or not sales are actually coming from mobile shopping, it has become a crucial consumer touch point and marketing channel. Thus, having your store optimised end-to-end of the shoppers’ buying journey is not an option – it’s mandatory. Ensure a seamless experience across multiple devices: Your website should be responsive with quick and user-friendly check-out processes and navigation; the overall look and feel across multiple devices should also be consistent.

Live Video Streaming Gets Increasingly Popular – For Good Reason

Video is rising in popularity and will continue to. Top marketers here knows that it pays to act fast. As a result, video advertising is among their top channel spend. Live streaming video is the trending way to attract your customers. Not only does it draws the attention of your audience, you also leverage on live video to educate your customers on your products and services. For your ecommerce business, live video streaming gives you the opportunity to build up trust within your customer base as they are able to put a face (or a real live talking person) to your online store brand.

It is estimated that by 2020, video will make up 80% of all online consumer Internet traffic (Forbes).


This is the first of the 2-part series for Top E-Commerce Trends That Will Continue to Grow In 2018. Watch this space for more to come.

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others

Aug 12, 2022

PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto

Aug 12, 2022

Alcott Global Podcast: Carbon Neutrality in a Shipping Company

Aug 11, 2022

FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September

Aug 11, 2022

E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?

Aug 10, 2022

The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M

Aug 10, 2022

Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals

Aug 05, 2022

How Peak Season 2022 in Europe Might Look Like

Aug 05, 2022

TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo

Aug 05, 2022

ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business

Aug 04, 2022

Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers

Aug 03, 2022

E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?

Aug 02, 2022

Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season

Aug 02, 2022

Alcott Global Podcast: Importance of Supply Chain in Stationery Industry

Aug 01, 2022

Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season

Aug 01, 2022

Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others

Jul 29, 2022

Vogue: Glossier Launches into Wholesale Partnership with Sephora

Jul 29, 2022

E-Commerce Logistics Race 2022: Canada vs the United States

Jul 28, 2022

Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director

Jul 28, 2022

Top E-Commerce Retailers in the United States 2022

Jul 27, 2022

Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK

Jul 27, 2022

Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director

Jul 26, 2022

Guest Post: Why Logistics and Supply Chain Management Is Important

Jul 26, 2022

Guest Post: 7 Customer Retention Metrics That Allow You to Measure Customer Loyalty

Jul 25, 2022

Alcott Global Podcast: Revolutionizing Offshore Logistics

Jul 25, 2022