IMGR: Top 5 E-Commerce Trends to Look Out for in 2022

Oct 06, 2021

The e-commerce market is highly competitive, especially after the pandemic has changed the way consumers shop. Although user penetration rate in e-commerce might slow down in 2022, it will still be significantly higher than before the pandemic. To keep up with the fast-pace growth in the next year, e-commerce professionals should be aware of this 5 trends: 

1. Building up on your technology stack

Since the e-commerce boom, digitalization has become one of the most essential elements for most businesses. For many years, many businesses have been accustomed to patronizing technologies with niche features and solutions. In 2022, businesses should focus on the breadth of functionality for every solution they subscribe to – cost efficient and simplifies complex processes.

2. Social media as a sales channel

With a global audience of 4.48 billion on social media, social commerce is currently on the rise. Since 2020, platforms such as FacebookInstagramTikTokTwitter, and Youtube have invested a significant amount to developing shopping features such as in-app purchases to support e-commerce businesses and make the most out of social commerce. Over 54% of users uses these platforms to research for products. To keep up with the latest trends in the digital world, consider branded podcasts for your e-commerce store. A lot of active online users prefer getting informed and posted via audio, and podcasts make a good option for it.

3. Being a purpose-driven brand

After the pandemic outbreak, small to medium businesses have struggled to stay afloat. The difficult situation again stimulates the solidarity within the community. Consumers now prefer supporting local businesses to help them out. At the same time, they are also more attracted to purpose-driven businesses such as brands that are sustainable and eco-friendly.

4. Promoting visual commerce

Visual commerce is elevating marketing into another level. It is the act of incorporating different types of content together including turning images into “shoppable” products, user-generated-content, interactive content, engaging and interactive videos, and as previously mentioned, augmented reality. There are many easy tips to leverage visual commerce, don’t forget to check it out.

5. Enabling personalization

Customer experience and customer satisfaction should always the first thing on the agenda for every business. 80% of consumers are more likely to purchase from a company that offers personalized content and promotions. And for that, make time to tailor your customer’s experiences and optimize product recommendations technologies.

Source:  5 Trends That Will Shape eCommerce In The First Half Of 2022

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Business Wire: Convoy Strategically Expands Alliance with MercuryGate

Jul 01, 2022

TechCrunch: Pinterest Elects Google Exec, Bill Ready, as New CEO

Jun 30, 2022

Tech in Asia: Zomato Signs Acquisition Deal with Blinkit for $578M

Jun 29, 2022

Supply Chain Quarterly: Walmart Inducts High-Tech Tablets in Freight Trucks

Jun 28, 2022

State of E-Commerce in Germany 2021

Jun 28, 2022

Guest Post: 5 Effective Ways Technology Enhances Customer Retention

Jun 27, 2022

Alcott Global Podcast: Supply Chain Tech is Here to Stay

Jun 27, 2022

Business Wire: Shipbob Appoints Kamal Sundar As New Supply Chain Leader

Jun 24, 2022

Guest Post: Ultimate E-Commerce Strategies for the Summer Season

Jun 24, 2022

Guest Post: 9 Important Practices for Proper Inventory Management for Startups

Jun 23, 2022

Logistics Management: Fedex and Fourkites Join Forces for New Supply Chain Capabilities

Jun 23, 2022

Retail Dive: Simon Pilots Innovative Search Tool for Shoppers

Jun 22, 2022

Top E-Commerce Trends to Watch this Summer

Jun 21, 2022

Your Story: Delhivery Introduces Same-Day Deliveries for D2C Companies

Jun 21, 2022

Guest Post: Artificial Intelligence in E-Commerce: What’s Next

Jun 21, 2022

Guest Post: How Digital Marketing & Advertising Can Help Grow Your eCommerce Business

Jun 20, 2022

Funding Roundup: New Funds Secured by Zoovu, Cartlow, Khazenly and Others

Jun 17, 2022

Guest Post: 11 Ways to Optimize Your Online Store for Better Conversions

Jun 17, 2022

Apex Insight: Doddle Rolls Out Automated Returns Kiosks

Jun 17, 2022

Unpacking Returns Management in E-Commerce

Jun 17, 2022

Interview with Wilfred Lam: Omnichannel Logistics at LUXASIA

Jun 16, 2022

Fashion Network: Pimberly Strengthens Board with New Member, Dr. Beatrice Lafon

Jun 16, 2022

Yahoo News: Amazon Sets to Launch Prime Air Drone Deliveries

Jun 15, 2022

Pandaily: Introduces New Cross-Border Trade Platform

Jun 14, 2022

An Introduction to Returns Management in E-Commerce

Jun 14, 2022