• Approximately 41% of customers abandoned their carts because shipping charges were more than expected, and 26% did so because shipping took too long.

• 32% of shoppers put the environmental friendliness of shipping options ahead of both price and timeliness.

• Multi-carrier shipping strategies, providing estimated delivery dates (EDD) and notifying customers in case of delays are among the best shipping practices.

Offering a positive customer experience is something businesses work extremely hard to achieve. However, shipping often feels like you are entrusting your business to an unknown third party. Shipping is when a consumer first gets their hands on your product, but it can also add up to a significant cost for your company, depending on how you go about it. 

If you are unfamiliar with the shipping and fulfillment industry, you might feel overwhelmed by the sheer number of options available. With this in mind, we have compiled a comprehensive guide to shipping and logistics in e-commerce that will allow you to narrow down your options and make the best decision for your company.

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