Change is the only constant in today’s digital landscape. Likewise, innovations are constantly redefining the retail sector globally and with it, consumers’ expectations. 

An omnichannel experience – which once marked the frontier of retail – has now become a necessity for those in the industry. According to Mckinsey, more than 30% of Americans are using omnichannel features as part of their regular shopping routines and most of the younger generation evaluates brands based on the seamlessness of their customer experience.

Having said that, it is essential for retailers to take a step back and consider all the underlying values of omnichannel logistics before rushing to adopt it. To that end, we have partnered with LUXASIA, Asia Pacific’s leading beauty omnichannel distribution platform, to discuss what omnichannel logistics is all about. From the benefits of offering an omnichannel experience to the complexities and the key ingredients to developing a successful strategy, this article covers everything that brands might need to make a more informed decision about whether or not they should take up this approach.

What is Omnichannel & Omnichannel Logistics?

While some may argue that an omnichannel retail model is a mere extension of a multi-channel one, the two strategies in practice are very distinct from each other. A multi-channel approach focuses on maximizing the performance of each channel separately, giving consumers the choice to engage on whichever one that they prefer. Omnichannel, on the other hand, attempts to blur the boundaries between them by adopting “a wholly centralized data management towards synchronization of existing channels”.

To continue reading

Sign Up for FREE

JOIN THE COMMUNITY

Unlimited access to exclusive data insights

Be in the know of the hottest events

Receive weekly roundup of latest industry news