The Ultimate Guide to Creating High-Quality E-Commerce Videos That Drive Sales

May 19, 2023

(Image Source: Karolina Grabowska/ Pexels)

Customers today expect to get a lot of information about the products they are buying online. Most often, photo galleries and product descriptions are not enough. That is where a high-quality e-commerce video can help. With an engaging video, you can show customers exactly what they need to know about the product from all angles.

Creating successful e-commerce videos involves more than just shooting a few clips and editing them together. You need to create a compelling narrative that will draw your viewers in and make them want to buy your products.

Let's discuss how you can create product videos that will increase your sales.

The trusted source of e-commerce logistics data insights
Sign up for free now!

What Are E-Commerce Product Videos?

E-commerce product videos are short, informative clips that showcase a product's features, benefits, and uses. These videos are designed to help potential customers make informed purchasing decisions while providing a visually engaging shopping experience. In essence, they serve as a virtual salesperson, offering valuable insights and demonstrations that help customers better understand the product.

Product videos help any e-commerce business improve conversion rates, increase customer engagement, and drive more traffic to the website. With that said, let's explore some of the key reasons why investing in product videos is a crucial factor regarding the success of an online business.

6 Reasons Why You Should Invest in Product Videos

While photos and product descriptions can provide customers with some basic information, product videos offer a much more immersive experience. They can demonstrate how a product works, show customers how to use it, and even highlight features that may not be immediately obvious. 

Additionally, here are 6 reasons why investing in a quality e-commerce video can help you.

1. Engaging visual storytelling captivates customers as they explore products

Videos allow you to better convey information thanks to the simultaneous use of both visual and auditory senses. This makes it much easier for consumers to absorb and retain information about a product. 

In fact, a report by Insivia has shown that viewers keep 95% of a message through video content vs only 10% when reading a text. By offering product videos, you're catering to the preference of today's consumers and helping them learn about your products more efficiently.

2. Crafting enthralling product narratives help bolster credibility

A well-produced product video can demonstrate your company's commitment to quality and professionalism, ultimately building trust with your potential customers. Videos provide a transparent look at the product, allowing customers to see it in action and understand the benefits it provides. This level of transparency can greatly enhance consumer confidence and encourage them to make a purchase.

3. Elevating the customer journey with an immersive experience

The popularity of video content has grown tremendously recently, with consumers consistently engaging more with videos than any other type of content. E-commerce on social media is very popular as people are constantly searching for product videos on YouTube, Instagram, TikTok, Facebook, and other platforms. 

So, why not provide your customers with an easy way to explore more about your products? Videos help capture the attention of customers and can differentiate your products from the competition.

4. Alluring product visuals magnetize web traffic to your digital marketplace

Search engines like Google prioritize websites that offer engaging, high-quality content to their users. By creating and optimizing your e-commerce video for search engines, you can increase your website's visibility and drive more organic traffic.

5. Mesmerizing product showcases transform visitor curiosity into tangible conversions

You can convert window shoppers into buyers as detailed information encourages customers to take action. Showcase product features, and explain their uses and benefits, thereby driving the target audience to purchase.

Another great fact is that a video on a landing page can increase conversion rates by more than 80%. By incorporating product videos into your e-commerce website, you can leverage this trend to drive engagement and increase sales.

6. Minimizing return requests with the power of persuasive video demonstrations

Today, customers are more likely to return a product if it doesn't meet their expectations. Product videos can help alleviate this problem by providing customers with an accurate depiction of the product and its features. 

Additionally, instructional videos can demonstrate how to use a product properly, minimizing potential confusion and reducing the likelihood of returns. Thus, you increase customer satisfaction.

Top 5 Types of E-Commerce Product Videos

The Ultimate Guide to Creating High-Quality E-Commerce Videos That Drive Sales - Image 1

(Image Source: Miriam Alonso/ Pexels)

There are several types of e-commerce product videos, each serving a specific purpose. Some common types include:

1. Product demos

Demonstrations show the product in action and illustrate how it works. This type of videos are particularly useful for products that require assembly or have unique features that may not be immediately apparent through photos alone or hard to understand reading text descriptions.

2. Tutorials

Such videos help if you need to explain complex or multiple features and show the efficient way to use the product. Tutorial videos bring the new visitor onboard and provide guidance to existing customers. Statistics show that 96% of people have watched a tutorial to learn more information about the product.

3. Unboxing videos

These videos provide a firsthand look at the product as it is unboxed and presented for the first time. It’s more of a show-and-tell type of video focused on the physical product, offering viewers a good look at its design, materials, and components.

Unboxing videos are particularly useful for luxury items or high-end products, as viewers can get an up-close look at the craftsmanship and quality that they can expect. Additionally, they help to highlight special packaging or add-ons included with certain products.

4. Video testimonials 

Featuring real customers sharing their experiences with the product can help build trust and credibility. Video testimonials provide a more personal story than written reviews. You can showcase the personal benefits and results that customers can achieve. This is also a great way to show the product’s versatility and how it can adapt to different users. 

5. Comparison videos

When you need to highlight the differences between two similar products, just create a comparison video. You can show a side-by-side comparison of features and explain the advantages of each item. This can help shoppers make an informed decision without needing to conduct research themselves.

5 Best Tips for Creating High-Quality Videos

The Ultimate Guide to Creating High-Quality E-Commerce Videos That Drive Sales - Image 2

(Image Source: Ron Lach/ Pexels)

Nowadays, it’s all about high-quality – the more professional and visually appealing, the better. So, here are a few best practices for creating high-quality videos: 

  • Plan your video

Before you begin filming, it's important to write a script and plan each step in advance.  A storyboard is also a great way to visualize each scene and ensure that you cover all the critical points.

Focus on the goal of your video and remember to keep it short and attractive. You'll also need to decide on a filming location and determine a budget for hiring any additional help you may need.

  • Choose a professional backdrop

The background is a significant factor in making a good-looking video. If possible, choose a neutral backdrop with minimal distractions. This will help viewers focus on the product demonstration and keep their attention throughout the video. You can also use a blur effect for a video, or use green screens to create the perfect environment.

  • Pay attention to lighting and sound

Lighting and sound are two of the most essential elements a video has. You can use everything from ring lights to natural light sources, depending on the situation. And when it comes to sound, make sure that you have good audio equipment (microphones, audio recorders, etc.).

  • Tell a narrative story

Rather than just presenting product features, telling an engaging story around the product can help draw in viewers. Focus on the customer’s needs, the challenges they face which your product helps them solve and how it makes their life easier.

  • Edit your video

No good video comes without some post-production. If you're talking a lot, consider cutting out the unnecessary parts and adding transitions to keep things interesting. You can also add subtitles, music and other elements that will give your video a polished look.

Wrap Up

There are many details involved in making an effective video that sells. With some planning, creativity, and some e-commerce marketing strategies, you’ll be able to produce engaging product videos that draw viewers in with their narrative story arcs while simultaneously highlighting all of its features. So, get to work making your next video and watch your sales skyrocket! 

This article is brought to you by Movavi.

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time