The Ultimate E-Commerce Calendar 2023
As an e-commerce business, keeping ahead of the curve is essential to your success. A large bulk of it comes from staying up-to-date with the latest trends and developments in the industry so that you can continue to grow your business and stay relevant in this increasingly competitive industry.
Listed below is a compilation of the top e-commerce events that retailers should take note of this year. Add these dates to your 2023 calendar now and never worry about missing a single marketing opportunity again!
Alternatively, download the full online calendar to share with your team (exclusive to Parcel Monitor members).
Quarter 1 (Q1 2023)
January:
1 January - New Year’s Day
January is one of the most appealing months for both online buyers and sellers since consumers are looking for ways to spend their Christmas money and redeem gift cards following the holiday season. In addition, many consumers regard the beginning of a new year as the ideal time to make a fresh start and create New Year's resolutions. According to Statista, the top 3 new year's objectives are to lose weight, eat healthier, and exercise more.
Just a few years ago, global wellness and fitness brand Virgin Active launched a series of fitness emojis to mark the start of the new year. In an attempt to set the brand apart from the New Year's Resolutions market, they also previously came up with a fully integrated marketing campaign called "We’ve Got A Workout For That" to ‘put a twist on the monotonous perception people have of working out’. Learn from Virgin Active and think out of the box this January!
2 January - Science Fiction Day
16 January - Martin Luther King Jr. Day
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