The State of E-Commerce in Portugal

Sep 02, 2020

(Click to view the HD version of this infographic)

Portugal is the 39th largest e-commerce market in the world, having recorded revenue of US$3 billion in 2019. Its e-commerce market is predicted to reach US$3.44 million by the end of 2020.

According to research by ecommerceDB, there were 7 million e-commerce users in Portugal in 2019. Data also shows that 65% of the Portuguese population made at least one online purchase during that year. 

This week we looked into the state of e-commerce in Portugal, and here’s what we found:

  • 1.5 days average transit time to first delivery attempt


    According to data from the World Bank, Portugal’s scored 4.13 on its timeliness of shipments in 2018. This is significantly higher than the average of 3.65 for the rest of the European region. Portugal’s logistics competence also ranks above average in Europe (3.21), with a score of 3.71. Coupled with the relatively short transit time average of 1.5 days, these findings indicate that logistics in Portugal is efficient and shipments are arriving on time compared to the rest of Europe.

     

  • 60% surge in parcel volumes during Christmas season


    According to the 2019 Deloitte study “Holiday Shopping Trends Survey”, Europeans were planning to spend an average of €461 for the winter season; 3.4% more than in 2018. In fact, Portugal is one of the top 5 holiday spenders, recording €387 per consumer in 2019. With the current e-commerce boom, we believe that this number will increase even more this year during the winter season, especially during Christmas and the upcoming holiday peak season.

     

  • 40% of international shipments are from Germany and Great Britain


    The top online stores in Portugal are Zalando, Amazon, Euronics, IBS, and BonPrix. 53% of people living in Portugal have made online purchases abroad/outside of the EU while 86% make online purchases from national sellers. In fact, cross-border commerce in Portugal was worth €163 billion in 2019 alone. As Portugal continues opening up to cross-border e-commerce, it is only a matter of time before we will see more retailers outside of Germany, Great Britain and the EU enter the playing field.

 Found this study interesting? Share it with someone you know who might be interested!

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Business Wire: Convoy Strategically Expands Alliance with MercuryGate

Jul 01, 2022

TechCrunch: Pinterest Elects Google Exec, Bill Ready, as New CEO

Jun 30, 2022

Tech in Asia: Zomato Signs Acquisition Deal with Blinkit for $578M

Jun 29, 2022

Supply Chain Quarterly: Walmart Inducts High-Tech Tablets in Freight Trucks

Jun 28, 2022

State of E-Commerce in Germany 2021

Jun 28, 2022

Guest Post: 5 Effective Ways Technology Enhances Customer Retention

Jun 27, 2022

Alcott Global Podcast: Supply Chain Tech is Here to Stay

Jun 27, 2022

Business Wire: Shipbob Appoints Kamal Sundar As New Supply Chain Leader

Jun 24, 2022

Guest Post: Ultimate E-Commerce Strategies for the Summer Season

Jun 24, 2022

Guest Post: 9 Important Practices for Proper Inventory Management for Startups

Jun 23, 2022

Logistics Management: Fedex and Fourkites Join Forces for New Supply Chain Capabilities

Jun 23, 2022

Retail Dive: Simon Pilots Innovative Search Tool for Shoppers

Jun 22, 2022

Top E-Commerce Trends to Watch this Summer

Jun 21, 2022

Your Story: Delhivery Introduces Same-Day Deliveries for D2C Companies

Jun 21, 2022

Guest Post: Artificial Intelligence in E-Commerce: What’s Next

Jun 21, 2022

Guest Post: How Digital Marketing & Advertising Can Help Grow Your eCommerce Business

Jun 20, 2022

Funding Roundup: New Funds Secured by Zoovu, Cartlow, Khazenly and Others

Jun 17, 2022

Guest Post: 11 Ways to Optimize Your Online Store for Better Conversions

Jun 17, 2022

Apex Insight: Doddle Rolls Out Automated Returns Kiosks

Jun 17, 2022

Unpacking Returns Management in E-Commerce

Jun 17, 2022

Interview with Wilfred Lam: Omnichannel Logistics at LUXASIA

Jun 16, 2022

Fashion Network: Pimberly Strengthens Board with New Member, Dr. Beatrice Lafon

Jun 16, 2022

Yahoo News: Amazon Sets to Launch Prime Air Drone Deliveries

Jun 15, 2022

Pandaily: Alibaba.com Introduces New Cross-Border Trade Platform

Jun 14, 2022

An Introduction to Returns Management in E-Commerce

Jun 14, 2022