The State of E-Commerce in Poland

Jul 20, 2020

(Click to view the HD version of this infographic)

With a population of 38 million people, Poland is the 8th largest country in Europe and the e-commerce market predicted to reach a revenue value of US$11.3 million in 2020.

Following our recent infographic on France, we analyzed the state of e-commerce in Poland.Some statistics we found interesting:

56% of parcels at Collection Points are collected within 24 hours

According to an analysis by Postal and Parcel, Polish consumers favor self-collection options for their convenience and flexibility. To meet this increasing demand, experts from Postal and Parcel estimate there are over 20,000 collection points in Poland. Companies dominating the parcel locker market are InPost and Poczta Polsta.

1.4 days average transit time to first delivery attempt

World Bank data shows Poland’s logistics competence has improved from 3.39 in 2016 to 3.58 in 2018. Poland’s logistics performance score is higher than average in the European and Central Asia region, with a score of 3.58. Indeed, the average transit time of its European counterpart, France, is longer at 1.8 days.

57% of international shipments are from Germany, Sweden, and the Czech Republic

In a 2018 Paypal consumer research report, 62% of Polish respondents made only domestic online purchases; with 30% making both domestic and cross-border purchases. This is lower than the entire Eastern European region; with 47% indicating that they only purchased online from local merchants’ domestic online purchases.  However, given global delivery trends, we believe that cross-border shopping will increase amongst Polish consumers.

One of the largest e-commerce retailers in Germany, Zalando, announced the expansion of its Connected Retail program to Poland, Sweden, and Spain, giving international sellers access to local customers from each market. Amazon also opened a new fulfillment center in Poland last year to meet increasing customer demand and expand product selection. 

As we continue to study the state of e-commerce across different countries across regions, we see several common trends:

(1) cross-border shopping and;

(2) preference for self-collection points like parcel lockers. 

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