State of US E-Commerce in Peak Season 2021
Yes, it’s them again. Black Friday and Cyber Monday (BFCM) — one of the biggest shopping events of the retail calendar — have just wrapped up and we are back with the numbers. With the help of our data team, we have compiled a list of the most noteworthy insights from the latest peak season in the United States (US).
For the purpose of this comparative analysis, we have taken 1 Nov to 21 Nov 2021 as the period “Pre-BFCM”; and 22 Nov to 12 Dec 2021 as the period “BFCM”. Here is what we found:
Slower E-Commerce Growth During Peak Season 2021
Based on our data, there was slower e-commerce growth during BFCM 2021 in the States. Parcel volumes in 2021 have increased by 42.88% as compared to the pre-BFCM levels — a dip from the 71% experienced back in 2020. This trend follows our prediction from November 2021, where we noted that consumers would likely start their holiday shopping early, even before the launch of some peak season deals. Our findings are also in line with Adobe’s analysis which pointed to a 1.4% decline in e-commerce spending throughout the Cyber week last year.
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