Singles' Day 2022 Recap: Decoding Shopper Trends and Crafting a Strategy for 2023
The world’s largest annual shopping extravaganza, Singles' Day, has not only maintained its reputation for colossal sales but has also revealed intriguing shifts in consumer behavior. Leveraging data and insights from Criteo, Bain & Company, and AlixParnters, this article delves into the trends that defined Singles' Day 2022, offering valuable insights for both businesses and marketers as they gear up for the 2023 edition.
Singles’ Day 2022 Recap
Singles' Day Sales Surged Across Southeast Asia in 2022
In Southeast Asia, Singles' Day 2022 witnessed a remarkable sales surge, boasting a staggering +205% increase on November 11 compared to the period of October 11-17. A closer look at individual countries reveals impressive growth, with sales surging by +263% in Singapore, +131% in Indonesia, and +79% in Vietnam. Despite a slight dip (-23%) on Singles' Day compared to the previous year, the event showcased robust sales, underscoring consumers' continued enthusiasm for seeking the best deals.
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