Guest Post: Proven Ways to Increase Shopify Sales: Five Pro E-Commerce Tips
As an e-commerce business, especially one built on Shopify, it’s important to stay ahead of the trends and find ways to increase sales. You may be wondering what you need to do in order to succeed but don't worry; there are proven methods that will help you increase sales for your Shopify store!
In this article, we'll go over five tips that have been tested and shown to be effective when it comes to increasing sales for Shopify stores.
From automating marketing activities and optimizing your product pages to offering bulk order discounts, we'll cover it all. Read on for some advice that’ll help you drive more sales in no time.
6 Reasons Why You Are Not Achieving Your Sales Target
Before we head on to the five proven tips to help you drive sales from your website traffic, let’s take a look at why your current visitors may not be converting.
1. Poor store navigation: If customers don’t know how to find what they’re looking for – or even worse, can’t find any way at all to explore your store – they won’t stay long. This will make them less likely to purchase.
2. You are not running ads: Ads are a great way to reach new potential customers, and they can be tailored to your exact target audience. If you’re not running any ads, or if you’re doing them wrong, then chances are that your traffic won’t lead to sales.
3. Discounts are not attractive enough: Everyone loves discounts, but if they are not attractive enough, you won’t get the conversions that you want.
4. Zero social proof: Social proof is essential for gaining trust in your brand and increasing sales. Customers need to see that other people are buying from you before they will make the decision themselves.
5. Poor content marketing: Content marketing can play a huge role in boosting sales if done correctly. Bland content simply won’t convert visitors into customers.
Do any of these seem familiar? If so, it’s time to level up your strategies and start driving more Shopify sales.
6. Not meeting product expectations:Returns are central to the overall customer experience but they can also make or break your business. Returns reduce revenue, increase operational costs, and can potentially damage your brand reputation if not handled properly. Did you know that consumers in the United States alone had returned more than US$761bn worth of purchased goods in 2021?
5 Proven Ways to Increase Shopify Sales
Although there are hundreds of different tactics you can use to increase the sales of your Shopify store, there are a few that have been proven to work. Let's dive into five of the best tips to help you maximize your Shopify sales.
Tip #1: Leverage SEO
Search engine optimization (SEO) helps your online store rank higher in search engines, directing more organic traffic to your website. Optimizing your website for keywords related to the products and services you offer can help customers find you faster and easier, leading to increased sales.
To get started with SEO on Shopify, consider optimizing product descriptions and page titles using relevant keywords, adding meta tags, and creating unique URLs for each of your web pages.
Create a blog or resource section that offers valuable information about topics related to what you sell; this will increase the visibility of both your website and your products.
In addition to SEO, it’s important to make sure your website is easy to navigate; customers should be able to find what they’re looking for quickly and easily. Make sure you have a clear layout with well-defined categories that help shoppers narrow down their search.
This is very important, especially with checkout pages. Keep the checkout process simple, and make it easy for customers to find their way through the purchase journey. For example, ensure your checkout page is secure, has a quick and easy payment processing system, and clearly displays the total cost of the purchase.
If you can make the checkout process as smooth and efficient as possible, customers will be more likely to complete their purchases.
Tip #2: Paid Ads
Yes, organic traffic from SEO is important – but paid advertising can be a great way to increase sales as well. Advertising on social media platforms such as Facebook and Instagram can help you reach more potential customers, allowing you to target specific audiences with tailored messages.
Plus, Google Ads allows you to bid on keywords related to your products; this means that when someone searches for a keyword related to what you offer, your ad will appear in the search results. Paid ads are an effective way of driving more visitors to your website and increasing conversions.
Google Ads, for example, allows you to create campaigns that are tailored to your budget and goals. You can set a daily or monthly budget, track results in real time, and adjust your campaigns accordingly. Here are some tips you can do when running Google and Facebook ad campaigns:
Use visuals that are attention-grabbing and relevant to your message
Write compelling copy that will appeal to potential customers
Create campaigns with specific goals in mind – such as generating more leads or driving more traffic to your website
Monitor the performance of each campaign closely, and make necessary adjustments accordingly.
Utilize A/B testing to find out what works best for your campaigns
Utilize retargeting campaigns to stay top-of-mind with previous customers
Tip #3: Social Proof
Word-of-mouth marketing is a powerful tool that can help your store grow and generate more sales. By utilizing referrals from existing customers, you can reach out to potential customers who are likely to be interested in what you have to offer.
There are several ways you can use referrals: from offering discounts or rewards for referring friends and family members or creating an affiliate program where partners promote your products on their website.
This strategy works best when it’s incentivized; consider offering rewards for those who make successful referrals – such as discounts on their next purchase, free shipping codes, or gift cards. Additionally, create engaging content that encourages people to share your products with their friends and family.
So how can you make sure people are talking about your store?
Exceed Expectations: Provide an excellent customer service experience and make sure your product is of the highest quality.
Show Appreciation: Show appreciation for customers by sending them personalized thank you notes or offering rewards for their referrals.
Reviews: Ask customers to leave reviews on your website or social media pages. This will help build trust and show potential customers that others have had positive experiences with your store.
Loyalty Program: Create a loyalty program that rewards customers for their purchases and referrals.
Tip #4: Offer Bulk Discounts
If you don't know about bulk discounts, it's time to get familiar with this powerful sales technique.
Offering bulk discounts on Shopify is a great way to move large quantities of inventory and increase your Shopify sales. You can offer discounted prices when customers buy two or more items from your store; these discounts provide an incentive for shoppers to purchase more than they originally intended.
Bulk discounts can also be used as an effective marketing tool by incentivizing customers who refer their friends and family members. For example, you could offer five percent off when someone buys three items and 10% off if they refer a friend who makes a purchase at your store. This will encourage people to share your products with their networks and help you reach a larger audience.
You can use Shopify apps to set up and manage bulk discounts for your store. This app offers a variety of features, such as creating conditional discounts, setting limits on discount amounts or quantities, and tracking customer orders.
Tip #5: Content Marketing
Content marketing is a great way to drive more traffic to your website and increase sales. Your content can take many forms, such as blog posts, videos, tutorials, case studies, or webinars.
Any content that provides valuable information about topics related to what you sell will help customers make informed decisions and build trust in your brand. Additionally, content marketing helps with SEO by increasing the visibility of your website on search engines; think of it as an investment in organic search traffic.
When creating content for your Shopify store, focus on topics that are relevant to what you offer: product reviews and comparisons, industry news or trends, tips and tricks, case studies, or success stories.
Create content that is engaging and shareable; this could include infographics, videos, or GIFs that customers will want to share with their networks. Finally, be sure to use keywords in your titles and descriptions so that search engines can easily find your content.
Starting a blog on your Shopify store is a great way to showcase content and drive more traffic. You can also consider leveraging other platforms such as YouTube, Facebook, or Instagram. These platforms have huge audiences that you can tap into with the right message.
Content marketing takes time and effort, but it’s worth it in the long run – it will help you increase sales by building trust and establishing your brand as an authority in the industry.
There are several proven ways to increase Shopify sales, from leveraging SEO and paid ads to offering bulk discounts and utilizing content marketing. Each of these strategies can help you reach more potential customers, build trust in your brand, and convert them into loyal customers. Take the time to implement these tips and watch your store’s sales grow.
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